It is a fact: Not all customers are the same. So why engage with them as though they are? Our research has revealed that there are two main categories of customers, contrary to the idea that there’s simply one. The first category includes the shoppers, those who are in the…
Rick West is the CEO of Field Agent, a mobile research company that crowdsources a pool of more than 240,000 agents to perform audits and collect market intelligence. These agents can collect information from retail stores or their homes, or they can act as mystery shoppers to provide market research…
Rick West, Field Agent CEO, stands for a portrait Thursday in Fayetteville. The company uses crowd sourcing and was one of the first to use a smartphone app for a variety of location-based field data and insights. By Christie Swanson April 2013 FAYETTEVILLE — A Fayetteville company helps people…
Mobile Ethnography with Field Agent You can start your mobile ethnography today by filling out a short project brief.
We get excited when technology and research meet to solve a real business need. The stars align, so to speak, because the power of the smart phone in ethnographic research is truly game changing. It empowers the shopper with all the needed tools to chronicle and evaluate their own life.
