Field Agent recently surveyed 500 drinking-age U.S. adults (50% men/50% women; average age = 40) about their purchases of and behavior toward alcoholic beverages. The sample consisted exclusively of self-identified drinkers.
We asked a range of questions, including:
What alcoholic beverages—beer, wine, champagne, vodka, etc.—do you purchase?
What non-alcoholic beverages do you mix with alcohol?
From where—liquor stores, restaurants, mass merchandisers, etc.—do you purchase alcohol?
On or during what occasions do you consume alcohol?
Are you drinking more or less than you were 5 years ago?
We extracted several key insights from the responses, which we share below as a rich, colorful infographic. Particular attention is paid to the differences between men and women.
Field Agent gathers data and insights from consumers around the world. As technology and methodologies continue to advance, Field Agent blazes the trail for researchers and operators with best practices in the industry. With a panel of more than 1 million Agents, Field Agent makes data collection fast, easy and affordable.