Sleek & Savvy: The Fashion, Technology of Healthy Living [Part 2 of 5]

15 Dec, 2016 Field Agent

Download the second report, “Fitness Retail: Fashion & Tech,” in Field Agent’s 2017 Healthy Living Series.

The days of stodgy, one-color-fits-all gym shorts and analog stopwatches and step-counters are rapidly disappearing. 

Cropping up in their stead are products—entire categories in some cases—of stylish, sophisticated, state-of-the-art fitness products, like precisely engineered running shoes, digital fitness trackers, and “smart” activewear and sporting goods.Fashion & Tech Agent Photo

Fitness apparel and equipment have gone sleek and savvy, and the industry—as well as consumers—will never be the same.

A continuation of Field Agent’s 2017 Healthy Living Series, the mini-report “Fitness Retail: Fashion & Tech” details the growing trend toward sleek fitness apparel and savvy fitness/athletic technology.

Based on surveys with over 3,000 different consumers, the report offers insight into:

  • The top fitness apparel, footwear, and outdoor apparel brands
  • The preferred retailers for athletic apparel purchases
  • The adoption of wearable fitness technology
  • The prevalence of online apparel purchases

Download it now!

The 2017 Healthy Living Series by Field Agent encompasses five different parts, as follows: 

Subscribe to the Field Agent Blog to receive the entire series automatically to your inbox. You’ll also receive the full, combined report, In Shape Insights: Healthy Living Report 2017, upon availability.

The 2017 Healthy Living Series by Field Agent: Healthy Living, Healthy Business

Fashion & Tech Retail Report Download