Below are the final results from our season-long study of football tailgating. Each weekend of the college football regular season, we visited a handful of stadiums across the country to survey participants about the foods and beverages being served at their tailgating parties.
As the infographic below demonstrates, our goal was to identify the most popular food and beverage brands among tailgaters. We captured this information in-the-moment, while respondents were in the act of tailgating. No memory fade.