30 May, 2018
Yes, students and teachers may be embarking on their hard-earned summer breaks, but many retailers and brands are already feverishly preparing for the upcoming back-to-school shopping season.
Which is why Field Agent always publishes its back-to-school report in May, giving companies plenty of time to use the insights as they prepare for BTS shoppers.
After all, with sales reaching $30 billion last year, $84 billion if you include back-to-college spending, Back-to-School is a red-letter, make-or-break season for many retailers and CPG companies.
As in years past, our 2018 BTS report is based on a crowdsourced sample of 1,001 K-12 moms.
The survey asked a wide range of questions, including:
Field Agent's 2018 Back-to-School Report is chock full of insights to help retailers and brands make the grade with BTS shoppers this year. Download your free copy today!
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