As the calendar approaches the holiday season once again, the CPG retail industry finds itself navigating some uncharted waters. The 2023 holiday season is an enigma, defying forecasts and expectations that experts have used in years past.
CNBC says Americans plan to spend less.
CNN says Americans plan to spend the same.
Deloitte says Americans plan to spend more.
So, we asked the true experts of the 2023 retail season: the shoppers themselves.
In this updated guide, we'll dive into the complexities of this year's holiday landscape— pinpointing on the factors that will influence consumer behavior and offering insights for CPG professionals to make the most of the season's uncertain outcomes.
With 35 pages of best practices, authentic research, and data-driven insights, our 2023 holiday report is the ideal companion for CPG professionals.
Claim your free copy below.
On August 30, 2023, Field Agent surveyed 1,250 paid shoppers through its mobile app to learn about holiday hosting spending habits. The survey was completed solely through respondents 18 years or older on their smartphones.
The 1,250 shoppers were initially screened: all are participating in a holiday hosting activity of their choice in 2023. Full details about the survey demographics can be found on page 34 of the ebook.
Our free guide drills down into specific categories that are central to the 2023 holiday season. These categories include:
- Foods and Beverages: Examining how culinary preferences and the desire to impress guests are driving spending in this category.
- Cleaning Supplies and Household Paper Goods: Analyzing the importance of cleanliness and preparation for hosting guests during the holiday season.
- Decoration and Furnishings: Exploring the trends in decorating and the purchase of furnishings as homeowners seek to create a festive ambiance.
If you have questions along the way, we invite you to reach out to our Field Agent team to learn more. Welcome to the 2023 holiday season—a season defined by its unpredictability and endless possibilities.