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Chris Medenwald, PhD

Dr. Chris Medenwald is a research analyst and marketing manager at Field Agent. His primary duties include designing mobile research studies, analyzing their results, and writing research reports.

Chris’s background includes 10 years in higher education as an assistant professor of marketing and management, a stint as a newspaper reporter, and a four-year enlistment in the United States Marine Corps. He has served as a marketing and business consultant to various non-profit organizations.

Chris has a Ph.D. in Leadership (business concentration) from Dallas Baptist University, an M.S. in Economic Development from the University of Southern Mississippi, and a B.S. in Management Studies from the University of Maryland University College.

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Recent Posts

The Amazon Go Experience: A Mystery Shop of Every Store [Video]

October 31, 2018 | Chris Medenwald, PhD Mystery Shopping, Omnichannel, Customer Experience, Shop Along

Instant Video: Kroger-Walgreens Pickup Through the Shopper's Eyes

October 19, 2018 | Chris Medenwald, PhD Omnichannel, Grocery, Customer Experience

This Christmas, Where Will Toys “R” Us Shoppers Buy Their Toys?

September 6, 2018 | Chris Medenwald, PhD Mobile Research

Rapid Response: Shoppers React to Prime Day at Amazon, Whole Foods

July 19, 2018 | Chris Medenwald, PhD Mobile Research, Omnichannel, Retail News, Customer Experience

Single-Serve Beverages in the Omnichannel Age: 7 Refreshing Insights

July 9, 2018 | Chris Medenwald, PhD Mobile Research, Omnichannel, Grocery

One Year Later: Lidl Shoppers Share Likes, Dislikes about the Retailer

June 28, 2018 | Chris Medenwald, PhD Mobile Research, Grocery, Retail News, Customer Experience

Focus on Shoppers: How Americans Shop Online for Groceries

June 20, 2018 | Chris Medenwald, PhD Mobile Research, Omnichannel, Grocery, Customer Experience

One Year Later: Shoppers Share Attitudes on Whole Foods Under Amazon

June 18, 2018 | Chris Medenwald, PhD

The Grill Scene: 9 Smokin’ Insights on Outdoor Grilling [Survey]

June 7, 2018 | Chris Medenwald, PhD Mobile Research

Fashionably Frugal: Shoppers Talk Buying Clothes from Walmart, Target

May 24, 2018 | Chris Medenwald, PhD Mobile Research, Omnichannel

McDigital: The Rise of the Omnichannel QSR [Survey]

May 17, 2018 | Chris Medenwald, PhD Mobile Research, Restaurants, Omnichannel, Customer Experience

Endcaps & Insights

Gen Z Grocery Shopping Report

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