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Chris Medenwald, PhD

Dr. Chris Medenwald is a research analyst and marketing manager at Field Agent. His primary duties include designing mobile research studies, analyzing their results, and writing research reports.

Chris’s background includes 10 years in higher education as an assistant professor of marketing and management, a stint as a newspaper reporter, and a four-year enlistment in the United States Marine Corps. He has served as a marketing and business consultant to various non-profit organizations.

Chris has a Ph.D. in Leadership (business concentration) from Dallas Baptist University, an M.S. in Economic Development from the University of Southern Mississippi, and a B.S. in Management Studies from the University of Maryland University College.

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Recent Posts

The Science of Shopping Lists: 10 Insights from a Survey of 2,500

February 20, 2018 | Chris Medenwald, PhD

Are Millennials Really Less Loyal to Brands? [Survey]

February 15, 2018 | Chris Medenwald, PhD

Greatest Hits 2017: The Very Best of the Field Agent Blog

December 20, 2017 | Chris Medenwald, PhD

#FinTech: 3 Ways Retail Banking is Changing Forever [Survey]

December 8, 2017 | Chris Medenwald, PhD

Quick Facts on Black Friday 2017: Top Product Categories [Survey]

November 27, 2017 | Chris Medenwald, PhD

Mobile Banking: Which APPS are Paying Dividends for Banks? [Survey]

November 17, 2017 | Chris Medenwald, PhD

Talking Turkey: Price-Checking Thanksgiving Dinner at 6 Retailers

October 26, 2017 | Chris Medenwald, PhD

Black Friday VS Cyber Monday: What to Expect from Holiday Shoppers

October 24, 2017 | Chris Medenwald, PhD

Private Label Nation? Survey Reveals Shopper Attitudes on Store Brands

September 28, 2017 | Chris Medenwald, PhD

Makeup Roundup 2017: The What & Where of Cosmetic Shopping [Survey]

September 26, 2017 | Chris Medenwald, PhD

Unboxed: 7 Alluring Insights into Style & Beauty Subscription Services

September 20, 2017 | Chris Medenwald, PhD Mobile Research, Retail Audit

Endcaps & Insights

Gen Z Grocery Shopping Report

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