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Chris Medenwald, PhD

Dr. Chris Medenwald is a research analyst and marketing manager at Field Agent. His primary duties include designing mobile research studies, analyzing their results, and writing research reports.

Chris’s background includes 10 years in higher education as an assistant professor of marketing and management, a stint as a newspaper reporter, and a four-year enlistment in the United States Marine Corps. He has served as a marketing and business consultant to various non-profit organizations.

Chris has a Ph.D. in Leadership (business concentration) from Dallas Baptist University, an M.S. in Economic Development from the University of Southern Mississippi, and a B.S. in Management Studies from the University of Maryland University College.

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Recent Posts

Lidl, Walmart, & Aldi: U.K. Survey Previews Upcoming U.S. Competition

April 20, 2017 | Chris Medenwald, PhD Mobile Research

What Do Customers Think about Dollar General’s New DGX?

April 5, 2017 | Chris Medenwald, PhD Mobile Research

The World's Most Powerful Package Label Claims in 6 Product Categories

March 16, 2017 | Chris Medenwald, PhD Mobile Research

Scanning the Future? Shoppers Try Out Walmart’s New “Scan & Go” Service

March 7, 2017 | Chris Medenwald, PhD Mobile Research

Shopping with Alexa? Survey Reveals Purchase Behavior of Echo Owners

March 2, 2017 | Chris Medenwald, PhD Mobile Research

Who Are Amazon Prime Members? No, Really. [Survey]

February 23, 2017 | Chris Medenwald, PhD Mobile Research

What Do Customers Think about Walmart’s New C-Store?

February 22, 2017 | Chris Medenwald, PhD Mobile Research

Hard Choices 2017: The Skinny on Fast Food, Snacks, Soda, & Alcohol

February 13, 2017 | Chris Medenwald, PhD Restaurants

Will Shoppers Ditch Amazon for Walmart's Free 2-Day Shipping? [Survey]

February 8, 2017 | Chris Medenwald, PhD Mobile Research

Is Trouble Brewing? 113 Drinkers Try WMT’s New Private Label Craft Beer

February 7, 2017 | Chris Medenwald, PhD Mobile Research

Buy & Fly Retail: 2,000 Shoppers Talk DRONE DELIVERY [Special Report]

January 18, 2017 | Chris Medenwald, PhD Mobile Research

Endcaps & Insights

Gen Z Grocery Shopping Report

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