With the rise of online pickup and delivery (OPD), groceries and household consumables have finally entered the ecommerce mainstream. And retailer.coms, those traditional retailers with sizable brick-and-mortar footprints, are really making the most of it.
This is especially true for Walmart and its ecommerce business. OPD offers the 4,700-store behemoth a previously-elusive advantage over Amazon's (mostly) pure-play operations.
And they're getting results.
As Statista projects, Walmart’s online grocery business is expected to climb from $15 billion in 2019 to $45 billion in 2023. That's an impressive 200% increase in four years.
Which leaves brands of all sizes across many categories asking: How can we hitch our wagon to Walmart's ecommerce growth?
We have an ebook with some answers...
The Brand's Essential Guide to Ecommerce Success at Walmart.com, a free ebook from Plum, is designed to help brands optimize their presence and maximize their sales specifically on Walmart.com. Based on the advice of Walmart.com expert Gabe Wight, co-founder/team lead at Webata (one of Plum's trusted solution providers), the ebook offers in-depth discussion on Walmart.com principles like:
- You can’t sell what isn’t listed
- OPD creates challenges and opportunities for staying in-stock
- Don’t just assume the price is right
- You’re probably wasting your ad spend
- The devil’s in the (content) details
- First, get your base content right
- Cross the “critical threshold” with your content quality score
- Use CQS to build your relationship with retail buyers
- Picture your way to success
- Win the search wars
- Be proactive with ratings and reviews
It's an ideal resource for any brand looking to build its Walmart.com business.
Claim your copy of this ebook today.
Mobile Research, eBooks, Retail practices, CPG, Ecommerce, Walmart, Walmart.com
