FREE DOWNLOAD: Home Improvement Retail in the Digital Age

Home improvement retailers are increasingly selling "connected" merchandise to "connected" homeowners. Mobile research firm Field Agent surveyed almost 2,000 homeowners to better understand this market trend and others. 

The free report, "Home Improvement Retail in the Digital Age," addresses several topics, including:

• The "digital" competition between Home Depot and Lowe's
• The top home improvement retailers among homeowners
• The competition between name brands and store brands for homeowners' dollars
• The appeal of "smart," WiFi-enabled home appliances and electronics

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