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Is Target Hitting the Mark with Its REDcard Holders?

Companion Report: 517 REDcard Holders Surveyed 

Field Agent surveyed 517 REDcard holders about their shopping attitudes and behaviors toward Target and its competitors Amazon and Walmart. This companion report is a continuation of an article published on the Field Agent blog. Inside we answer several questions, including:

  • Why are REDcard holders shopping more or less at Target these days?
  • What causes REDcard holders to choose Target over Amazon and Walmart?
  • For what product categories (health and beauty? home goods? grocery?) is Target the main "go-to retailer" among REDcard holders?

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Target's REDcard Holders