To demonstrate how Field Agent helps auto part chains understand the in-store customer experience, we recently conducted a mystery shop of 10 AutoZone and 10 O’Reilly Auto Parts locations. Each shopper was instructed to purchase a carwash or car wax product.
Field Agent crowdsources the smartphones of over one million shoppers throughout the U.S. to equip auto part chains with fast, affordable, far-reaching CX insights. It’s mystery shopping—reimagined.
Combining the results from both retailers, the auto-parts mystery shop revealed:
- Just 40% of shoppers were greeted
- Only 25% were asked if they needed help
- Almost no employees attempted to upsell when shoppers purchased a carwash/wax product
- All employees were wearing a uniform or nametag
- All shoppers were thanked or offered an alternative "closing"
Can we further demonstrate how Field Agent’s tech-enabled mystery-shopping platform can impact customer satisfaction and your company’s bottom line?
Click this link to schedule a quick call:
https://app.hubspot.com/meetings/amy-ramsey
