Field Agent, the leader in crowdsourcing insights, gathered data on multiple Dunkin’ locations scattered across the country. The results provide interesting insight into Dunkin’s display landscape.
We first sent agents to take photos of the “most compelling” promotional displays they could find inside designated Dunkin’ locations. Which display won? The “You Call The Shots” espresso display.
We then sent another round of customers to a second set of Dunkin’ locations to see if the “You Call The Shots” espresso display, voted “most compelling” by customers, could be found consistently nationwide. The results shed light on an inconsistency in Dunkin’s POS compliance:
More than 20% of sample stores did NOT have the customer-favorite “You Call the Shots” display.
Field Agent paves the way to greater levels of in-store visibility, helping you find inconsistencies and patterns in your display landscape.
Click here if you have questions about the above insights or want to learn ways Field Agent can help you take your display execution to the next level.
* Here are a few additional Insights we found while gathering your POS compliance data:
- According to customers, the top three most compelling displays were all coffee-related
- The “You Call The Shots” display was the most common signage found at Dunkin’ stores
- 77% of customers found the “You Call The Shots” display in-store
- Of all audited “You Call The Shots” displays, 70% were found near the cash register
