The holidays are truly a make-or-break season for many brands.
Rarely are the stakes higher.
During this critical time of the year, when ravenous, purchase-minded shoppers fill stores everywhere, brands simply can’t afford costly retail mistakes. Toward the end of the year especially, your retail execution should be impeccable—leaving no sales behind.
To help brand managers shore up their in-store execution this holiday season, Field Agent has assembled a checklist of all-too-common retail oversights. These problems hinder many brands, preventing them from making the most of important retail events like the holidays.
So, how will your brand fare this holiday shopping season? Follow the checklist to strengthen your Q4 retail execution...and end the year on a high note.
(You might check the list twice. Like some other guy we know.)
Field Agent's 2017 holiday insights report,An Old-Fashioned, Omnichannel Christmas, combines more than 12,000 survey responses to offer business professionals a unique and authoritative glimpse into America's holiday shopping plans.
The report addresses shoppers' gift-buying intentions, spending plans, and preferred retail destinations, while also exploring many questions about the increasingly digital nature of holiday shopping:
What gifts do shoppers plan to buy online...and where?
What role will in-store pickup, showrooming, and webrooming play?
How do shoppers intend to use mobile apps this holiday season?
From Christmastime alcohol consumption to pet gifts, this free, professionally designed report has something for everyone. Download your copy today!