Mobile Connection Magazine: Monster Insights to Win HALLOWEEN Shoppers
Halloween can’t be far off now. After all, the kids are back in school, and football has returned for another season.
For many brands and retailers, Halloween is a matter of grave significance, when shoppers spend billions—about $6.9 billion in 2015—on everything from candy bars to Iron Man masks.
In our special win-at-retail Halloween issue of The Mobile Connection, a free, full-color digital magazine devoted to helping companies succeed with customers, we offer a wealth of information about Halloween shoppers and their 2016 purchase intentions. Get it now.
The current issue also contains articles on the favorite gameday brands of football fans as well as the attitudes of Jet.com customers toward Walmart’s purchase of the online retailer.
Based on surveys with over 700 Halloween shoppers, you can download your copy below. No email or personal information required. The feature articles inside this special issue of The Mobile Connection can be previewed below.
The Mobile Connection: Special HALLOWEEN Issue
Preview of Feature Articles
1. THE Driving Factor in Halloween Treat Purchases? Self-Interest.
A survey of 725 Halloween shoppers reveals the most prominent criteria consumers apply to their Halloween candy purchases.
2. Sweet Competition: Candy Brands Go Head-to-Head
What happens when you pit some of the biggest names in candy—M&Ms, Starbursts, Snickers, Sweetarts, and many more—against one another and ask consumers, “Which of the following would you be most likely to choose as a Halloween treat?”
3. Which Retailers are the Black Cat’s Meow with Halloween Shoppers?
Which retail channels are most prevalent among consumers for buying Halloween treats and costumes…and why?
4. The Halloween X-Factor: In-Store Purchase Influences
In September and October, stores turn orange and black with Halloween-themed product displays, signage, and more. But how influential are in-store features over shoppers' Halloween purchases?
5. 6 Scary Good Ideas for Increasing Halloween Sales
This article examines six tried-and-true, ready-and-waiting methods for increasing Halloween sales with Mobile Audits.
6. TWO Shopping Seasons of Halloween
In one sense, there are actually two shopping seasons every Halloween. See how consumers say they time their purchases.
7. Rockin’ Around the Jack O’ Lantern: Prevalent Halloween Party Activities
What all goes down at a typical adult Halloween party or get-together? Beer? Liquor? Salty snacks? Costumes? Find out.
8. Spooky Spirits: Halloween & Alcohol Consumption
Over 650 adult-age drinkers were surveyed about their propensity for consuming alcohol on Halloween night. We also took a look at their preferred Halloween beer brands.
9. Home for the Holidays Halloween
Baking, outdoor grilling, watching “It’s the Great Pumpkin, Charlie Brown” on T.V.? In what ways do American households observe the Halloween holiday?
10. Putting a Price Tag on Halloween Treats
Hundreds of U.S. adults were surveyed to determine how much shoppers expect to spend on Halloween treats this year…and how their expectations align with reality.
11. Fan Favorites: The Preferred Gameday Food & Beverage Brands of Football Fans
Find out the top gameday brands among football fans, including salty snack, beer, and liquor brands. This article also addresses where—that is, from which retailers—fans buy their gameday kit.
12. What Jet.com Users Think of the Online Retailer, the WMT Sale
News feeds were ablaze recently when Walmart announced its purchase of Jet.com. Find out what Jet.com users think of the online retailer as well as the Walmart acquisition.