What's gray, black, small, and cyber? The final days of November of course.
From Gray Thursday (aka Thanksgiving) to Cyber Monday, millions of Americans will converge on stores and websites to purchase holiday gifts galore.
Last week mobile research firm Field Agent surveyed 1,010 holiday shoppers about their shopping intentions over four of the biggest days for gift-buying: Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. Field Agent screened for and surveyed only holiday shoppers.
The 2016 holiday shopping season is in full swing. Make sense of it all by downloading Field Agent's free, one-of-a-kind Guide to Holiday Shoppers 2016, based on surveys with almost 3,000 shoppers in seven countries.
Field Agent gathers data and insights from consumers around the world. As technology and methodologies continue to advance, Field Agent blazes the trail for researchers and operators with best practices in the industry. With a panel of more than 1 million Agents, Field Agent makes data collection fast, easy and affordable.