What's gray, black, small, and cyber? The final days of November of course.
From Gray Thursday (aka Thanksgiving) to Cyber Monday, millions of Americans will converge on stores and websites to purchase holiday gifts galore.
Last week mobile research firm Field Agent surveyed 1,010 holiday shoppers about their shopping intentions over four of the biggest days for gift-buying: Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. Field Agent screened for and surveyed only holiday shoppers.
Field Agent's 2017 holiday insights report, An Old-Fashioned, Omnichannel Christmas, combines more than 12,000 survey responses to offer business professionals a unique and authoritative glimpse into America's holiday shopping plans.
The report addresses shoppers' gift-buying intentions, spending plans, and preferred retail destinations, while also exploring many questions about the increasingly digital nature of holiday shopping:
What gifts do shoppers plan to buy online...and where?
What role will in-store pickup, showrooming, and webrooming play?
How do shoppers intend to use mobile apps this holiday season?
From Christmastime alcohol consumption to pet gifts, this free, professionally designed report has something for everyone. Download your copy today!