Sweaty palms. Butterflies. Long nights preparing.
Nope, not a standardized test or job interview.
We're talking about a buyer meeting with a major retail chain. Always a daunting challenge.
For a line review in particular, your upcoming meeting with a retail buyer might be the most important 30-60 minutes of the year for your brand. It's here that the retailer will decide to carry (or keep carrying) your products. A true make-or-break moment.
With so much on the line, where does a CPG professional even begin to prepare?
May we recommend: right here.
"The Buyer Meeting Success Kit: How to Land (and Keep) Your Products on Store Shelves," a free resource from Plum, is packed with tips and tools to help you prepare for your next buyer meeting.
Packed with 28 pages of helpful information, the success kit includes...
- 12 tips from "industry insiders"—seven bona fide CPG veterans—on how to make the most of your buyer meeting
- A 14-point checklist of items you may need for your buyer meeting
- A product guide with information about useful meeting-prep tools and services
Whether you're new to meetings with retail buyers, or a stone-cold veteran, we believe this kit will help you approach your next buyer meeting with greater perspective and more confidence.
Click below to download this free resource, and prep like a pro.
