Alcoholic Beverages: INFOGRAPHIC Distills Drinkers' Preferences

Alcohol-Infographic.jpgWe have something special on tap for you.

Field Agent recently surveyed 500 drinking-age U.S. adults (50% men/50% women; average age = 40) about their purchases of and behavior toward alcoholic beverages. The sample consisted exclusively of self-identified drinkers.

We asked a range of questions, including: 

  • What alcoholic beverages—beer, wine, champagne, vodka, etc.—do you purchase?
  • What non-alcoholic beverages do you mix with alcohol?
  • From where—liquor stores, restaurants, mass merchandisers, etc.—do you purchase alcohol?
  • On or during what occasions do you consume alcohol?
  • Are you drinking more or less than you were 5 years ago?

We extracted several key insights from the responses, which we share below as a rich, colorful infographic. Particular attention is paid to the differences between men and women.

See also: 10 Intoxicating Insights about Alcohol Consumption [Survey]


 Get Customer Insights on Your Alcohol Brands, See how mobile audits and research work in this infographic