Multi-serve beverages. They're big business.
In fact, the top three grocery categories today are all beverages.
Sip on that awhile.
But as any beverage brand knows, the omnichannel age has permanently changed the way people buy beverages. Brands in the industry now face a variety of challenges:
- Marketing multi-serve beverages online
- Driving trial of products when shoppers don’t have to enter stores
- Ensuring accurate in-store execution
In our latest report, "Categorically Speaking: Multi-Serve Beverages in the Omnichannel Age," Field Agent offers insight into today's multi-serve beverage category and shopper. We also demonstrate innovative methods for meeting the challenges confronting today’s beverage brands, both in-store and online.
Claim your free copy of the report, and pop the top on beverage insights!
