Gardens will soon be full of sweet-smelling flowers; yards will be full of fresh, brilliantly green grass; and, lawn and garden retailers will be full of purchase-minded shoppers.
That's right. It’ll soon be lawn and garden season, when shoppers spend billions—$36 billion for the full course of 2015—on fertilizer, weed-killer, lawn mowers, and all the other kit necessary to create and maintain a beautiful yard.
Special Report: The Green Scene 2017
To help brands and retailers prepare for the coming onrush of lawn and garden shoppers, this weekend Field Agent surveyed over 1,500 verified homeowners. We explored their lawn care and landscaping activities, purchase intentions, and shopping priorities.
The culminating report, The Green Scene 2017, is sprouting with insights into lawn and garden shoppers, including:
The most prevalent retail channels for lawn and garden purchases
Lawn care activity and spending by region
Shoppers’ top considerations when purchasing lawn and garden products
Americans’ likes and dislikes toward lawn and garden shopping