It won’t be long now. Soon, retailers everywhere will be rolling out the back-to-school displays, signs, and deals.
And for good reason. As we pointed out in our 2019 Back to School Report, BTS is second only to the holidays in terms of total shopper spending. With billions of dollars on the line, it’s a make-or-break event for many companies.
Which raises an important question: Is your brand ready for BTS shoppers?
The 2019 Back to School Checklist
For 10 years, Field Agent has specialized in helping brands prepare for red-letter retail events like BTS. In that time, we’ve become aware of several common yet costly obstacles on the road to BTS success.
Below, the 2019 Back to School Checklist is designed to help CPG companies make-ready for BTS shoppers.