Halloween’s a frightfully good time for many companies.
Indeed, the NRF projected Halloween spending at a startling $8.4 billion last year, the highest point in the 13-year history of the survey.
We at Field Agent know a thing or two about Halloween as well—specifically, about Halloween shoppers. Based on surveys from the past four years, we know:
Of course, there are many other questions surrounding Halloween shoppers.
On Tuesday night, Field Agent surveyed 1,501 Halloween households across the country. Each household reported plans to participate in Halloween 2017.
We asked respondents about their households’ Halloween activities, purchase intentions, attitudes, brand preferences, and favored retailers for treats and costumes.
The full results are available below for you to view, download, and share.
Halloween 2017 should once again be a big night for many companies, including those selling candy, alcohol, and baking products.
Based on our survey, chocolate and soft candy will be found in many candy dishes nationwide. Expect Kit Kat/Reese’s Peanut Butter Cups and Skittles/Starbursts to lead their respective categories.
Walmart should be shoppers' go-to destination for candy and treats this year, followed by Target. For costumes, Walmart only narrowly edged out local Halloween specialty shops for most favored retailer, while Target and Amazon also made strong showings.
Notably, about 4-in-10 households said they’ll purchase costumes or costume accessories online this year. Edible treats, however, are still primarily a brick-and-mortar affair.
The competition between online retailers continues to escalate.
As reported by Progressive Grocer, Field Agent recently surveyed customers of Amazon.com, Walmart.com, Target.com, and Jet.com. We asked a series of timely questions, including:
Go inside the mind of online shoppers. Claim your free copy of this popular report today!