Amazon Books. Amazon Go.
Now, Amazon 4-Star.
The retailer’s latest foray into brick-and-mortar retail opened Thursday in New York’s fashionable SoHo neighborhood.
Amazon 4-Star, described by the company as “a place where customers can discover products they will love,” showcases some of Amazon’s best-selling, crowd-pleasing, and/or trend-setting products, each with an average online rating of 4 stars or higher.
A cool concept, but what will shoppers make of it? Just hours after the store opened, retail-auditing and insights firm Field Agent was already collecting their feedback.
Instant Video: Inside Amazon 4-Star
Over the weekend, Field Agent dispatched 15 agents to Amazon 4-Star to collect photos, capture video, and, basically, give us the tour of Amazon’s new digs. See the sights and sounds from 4-Star's grand opening in the video below.
Field Agent also asked these 15 shoppers several questions about their 4-Star experience. Scroll further down to see what shoppers said they like and dislike about the new store.
As the video above suggests, Field Agent collected shopper feedback from 4-Star participants. To get the full 4-Star experience, all shoppers were required to make at least one purchase inside the store, something we verified in photo.
The report below offers insight into the opinions and repeat-intentions of these 4-Star shoppers, shared immediately after visiting Amazon's latest B&M venture.
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