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    Toys Report 2018! Moms & Kids Talk Toys, Video Games

    Oct 11, 2018 | Field Agent Mobile Research

    No playing around. Toys and video games are surprisingly serious business.

    Especially in Q4; especially with the holidays approaching.


    Two years ago, retail-auditing and insights firm Field Agent published a report, “All Things Toys,” exploring the toy-shopping attitudes and behaviors of parents and their 5-12-year-olds.

    The report was a big hit.2018 Toy Study


    Free Download: All Things Toys 2018


    Now, with the holidays just around the corner, Field Agent is pleased to announce an updated and expanded version of “All Things Toys.” All figures and findings in the report have been updated to reflect the results of surveys conducted in October 2018.

    Additionally, Field Agent’s 2018 toys report contains a new section—call it a “bonus stage”—on video gaming products and purchases.


    Encompassing over 20 pages of insights from surveys with 4,000+ moms and kids, “All Things Toys" 2018 explores questions like:

    • What really matters to moms when shopping for toys, and what really frustrates them?
    • Where do moms and kids prefer to shop for and buy toys?
    • What role do omnichannel services like store pickup and mobile apps play in toy-shopping?
    • What toy franchises—Star Wars, Marvel, Barbie—are tops with today’s boys and girls?
    • What video games, consoles, and franchises do kids prefer playing, and what video game do they most want this holiday season? 

    From batteries to "happy meal" toys, Field Agent’s “All Things Toys" 2018 offers a sweeping, data-driven, shopper-centered look at toys and video games.


    Claim your free copy today!

    2018 Toys Report: Moms & Kids Talk Toys, Video Games

    Mobile Research