Endcaps & Insights | Retail Blog

Rapid Response: What Do Shoppers Think of Amazon 4-Star? [Video]

Written by Field Agent | Oct 1, 2018

Amazon Books. Amazon Go.

Now, Amazon 4-Star.

The retailer’s latest foray into brick-and-mortar retail opened Thursday in New York’s fashionable SoHo neighborhood.

Amazon 4-Star, described by the company as “a place where customers can discover products they will love,” showcases some of Amazon’s best-selling, crowd-pleasing, and/or trend-setting products, each with an average online rating of 4 stars or higher.

 

See Also: How will Amazon fare with holiday shoppers this year? Download Field Agent’s 2018 holiday report, packed with 30 pages of insights!

 

A cool concept, but what will shoppers make of it? Just hours after the store opened, retail-auditing and insights firm Field Agent was already collecting their feedback.

 

 

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Instant Video: Inside Amazon 4-Star

 

Over the weekend, Field Agent dispatched 15 agents to Amazon 4-Star to collect photos, capture video, and, basically, give us the tour of Amazon’s new digs. See the sights and sounds from 4-Star's grand opening in the video below.

Field Agent also asked these 15 shoppers several questions about their 4-Star experience. Scroll further down to see what shoppers said they like and dislike about the new store.

 

 

As the video above suggests, Field Agent collected shopper feedback from 4-Star participants. To get the full 4-Star experience, all shoppers were required to make at least one purchase inside the store, something we verified in photo.  

The report below offers insight into the opinions and repeat-intentions of these 4-Star shoppers, shared immediately after visiting Amazon's latest B&M venture. 

 

Amazon 4-Star Mystery Shop Report from Field Agent
 

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Field Agent’s 2018 holiday insights report, “An Old-Fashioned, Omnichannel Christmas,” is now available for free download! 

From surveys with thousands of shoppers, this fun yet authoritative report offers an in-depth look at the plans and expectations of this year's holiday shoppers, including what gifts they're buying, where they're buying them, and how they're buying them.

 

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