Online grocery-shopping is hardly a novelty any longer. Digital-grocery services like BOPIS and “fresh” delivery are becoming more mainstream by the day.
Earlier this month, in fact, a Field Agent survey of 3,342 grocery shoppers determined just over half, 52%, at least occasionally purchase groceries online. No wonder so many grocery-retailers are pouring money, time, and talent into online grocery-shopping services.
But with all this investment and innovation, retail professionals may struggle to keep track of the digital-grocery landscape. It’s difficult, after all, to get one’s bearings when the terrain constantly shifts.
So, to help companies and industry onlookers make sense of online grocery-shopping and digital grocery-retail as it currently exists, Field Agent presents the third volume of its popular report, Groceries 2.0.
Based on surveys and studies with approximately 4,500 everyday shoppers, Groceries 2.0, Vol. III is a fun and informative look at “the rise of online grocery-shopping.” Spanning almost 30 pages, the free report explores questions like:
Here's a preview of what's inside...
Groceries 2.0, Vol. III also contains several “digital-grocery spotlights,” each offering a glimpse at real-world happenings in digital-grocery. Spotlights include:
Download Groceries 2.0, Vol. III today…and get up to speed on all things digital-grocery.
After all, it’s quickly becoming the new normal.