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    Sleek & Savvy: The Fashion, Technology of Healthy Living [Part 2 of 5]

    June 17, 2019 | Field Agent

    Download the second report, “Fitness Retail: Fashion & Tech,” in Field Agent’s 2017 Healthy Living Series.

    The days of stodgy, one-color-fits-all gym shorts and analog stopwatches and step-counters are rapidly disappearing. 

    Cropping up in their stead are products—entire categories in some cases—of stylish, sophisticated, state-of-the-art fitness products, like precisely engineered running shoes, digital fitness trackers, and “smart” activewear and sporting goods.Fashion & Tech Agent Photo

    Fitness apparel and equipment have gone sleek and savvy, and the industry—as well as consumers—will never be the same.

    A continuation of Field Agent’s 2017 Healthy Living Series, the mini-report “Fitness Retail: Fashion & Tech” details the growing trend toward sleek fitness apparel and savvy fitness/athletic technology.

    Based on surveys with over 3,000 different consumers, the report offers insight into:

    • The top fitness apparel, footwear, and outdoor apparel brands
    • The preferred retailers for athletic apparel purchases
    • The adoption of wearable fitness technology
    • The prevalence of online apparel purchases

    Download it now!

    The 2017 Healthy Living Series by Field Agent encompasses five different parts, as follows: 

    Subscribe to the Field Agent Blog to receive the entire series automatically to your inbox. You’ll also receive the full, combined report, In Shape Insights: Healthy Living Report 2017, upon availability.

    The 2017 Healthy Living Series by Field Agent: Healthy Living, Healthy Business

    Fashion & Tech Retail Report Download