Rapid Response: What Customers Think about the New GNC [QuickShop]

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GNC Rapid Response Agent Photo

December 28, 2016: GNC closed its 4,464 stores nationwide to implement a series of changes to its U.S. business operations. The campaign, dubbed “One New GNC,” encompasses several changes, including a new rewards program, a redesigned mobile app, and a simplified pricing system with one-price-per-product across all retail channels and customers.GNC-RapidResponse-FieldAgent-Agent-Photo-2.jpg

December 29, 2016: GNC reopens…and mobile solutions firm Field Agent jumps into action with a "rapid response" QuickShop of 52 newly revamped GNC stores.

 

Below Field Agent presents a video glimpse into the study, and even further down we offer the complete GNC QuickShop results.

See Also: What Vitamins & Supplements are Poised for a Successful New Year? Download “The Retail of Physical Wellness.”

  

 

To participate, agents were required to prove their patronage to GNC with a photo of a Gold Card or GNC product. They were also required to submit proof of purchase ($5 or more) following the QuickShop.

The full downloadable results from Field Agent’s QuickShop are available below:

See Also: Get the Skinny on Fitness Trackers & Activewear. Download "Fitness Retail: Fashion & Tech."

 

 

All in all, 75% of QuickShoppers said they're more likely to shop at the new GNC following the makeover.

A little good news for GNC at the beginning of 2017.

 

In-Shape Insights: The 2017 Healthy Living Series

 

Field Agent surveyed thousands of Americans to understand their 2017 healthy living goals and purchases. The first two installments of the 5-part series are available for download now, and be sure to subscribe to the Field Agent Blog to receive the remaining reports automatically to your inbox.  

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