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    Special Report 2017: 1,001 Moms Talk Back-to-School Shopping

    May 25, 2017 | Field Agent

    Temperatures are rising, the days are growing longer, and communities across the country are hosting graduation ceremonies.

    Back to School 2017 Report

    Which can only mean one thing: Back-to-School.

    Wait, what?


    That is, if you’re a retailer or CPG company.


    While students and teachers are enjoying a well-deserved break, retail and branded-goods professionals are already working feverishly to prepare for the annual blitz of back-to-school shoppers.

    And for good reason, too. K-12 BTS spending topped $27 billion last year!


    Special Report: 1,001 Moms Talk BTS Shopping


    For the past four years, mobile solutions firm Field Agent has surveyed mothers of K-12 children to understand their expectations, attitudes, and behaviors toward back-to-school shopping.

    We’re now pleased to share our 2017 Back-to-School Report, based on a sweeping survey of 1,001 Moms of K-12 children. It’s completely free to download.

    The report is packed with insights, including answers to questions like: 


    • What do K-12 households expect to purchase for the 2017-18 BTS season?
    • Where do moms expect to shop for BTS school supplies and clothes?
    • How much shopping do BTS families expect to complete online this year?
    • What do moms plan to buy for their kids’ packed lunches?
    • What are moms' top frustrations with BTS shopping?


    This year’s BTS report also contains a special insert, “Back-to-School Study Guide: How Companies Make an A+ with Shoppers.” This guide shares practical ways retailers and CPG companies can optimize their in-store BTS execution and sales.


    Download the Free 2017 BTS Report Today 


    Based on a survey of 1,001 moms, Field Agent’s 2017 BTS Report is now available for download.

    Claim your copy of this free, 28-page report today!


    Download Free Back to School 2017 Report