Special Report 2017: 1,001 Moms Talk Back-to-School Shopping

Temperatures are rising, the days are growing longer, and communities across the country are hosting graduation ceremonies.

Which can only mean one thing: Back-to-School.

Wait, what?

That is, if you’re a retailer or CPG company.

While students and teachers are enjoying a well-deserved break, retail and branded-goods professionals are already working feverishly to prepare for the annual blitz of back-to-school shoppers.

And for good reason, too. K-12 BTS spending topped $27 billion last year!

Special Report: 1,001 Moms Talk BTS Shopping

For the past four years, mobile solutions firm Field Agent has surveyed mothers of K-12 children to understand their expectations, attitudes, and behaviors toward back-to-school shopping.

We’re now pleased to share our 2017 Back-to-School Report, based on a sweeping survey of 1,001 Moms of K-12 children. It’s completely free to download.

The report is packed with insights, including answers to questions like: 

• What do K-12 households expect to purchase for the 2017-18 BTS season?
• Where do moms expect to shop for BTS school supplies and clothes?
• How much shopping do BTS families expect to complete online this year?
• What do moms plan to buy for their kids’ packed lunches?
• What are moms' top frustrations with BTS shopping?

This year’s BTS report also contains a special insert, “Back-to-School Study Guide: How Companies Make an A+ with Shoppers.” This guide shares practical ways retailers and CPG companies can optimize their in-store BTS execution and sales.

Download the Free 2017 BTS Report Today 

Based on a survey of 1,001 moms, Field Agent’s 2017 BTS Report is now available for download.

Claim your copy of this free, 28-page report today!