Special CPG Report: Explore the Challenges Facing Today’s Brands

It’s a new world for CPG companies and the brands they sell:

  1. Private-label, store brands have really upped their game in recent years, becoming more competitive than ever
  1. Retailers like Aldi and Lidl, that sell predominantly their own private labels, are growing aggressively
  1. Increasingly, private labels are available online, which means shoppers can buy them for in-store pickup or delivery to practically anywhere in the world
  1. At any time, a new hotshot brand—think Chobani, Halo Top, La Croix—can disrupt an established product category

A new world indeed.


Of course, new worlds are meant to be explored. They invite discovery.

And while new worlds are certainly fraught with challenge, they also abound in opportunity.


Special Report:

A Brand New World


To help CPG companies and retailers come to grips with the new branding landscape, retail-auditing and insights firm Field Agent has prepared a free report, “Brand New World,” based on surveys with thousands of shoppers. This authoritative and entertaining resource explores some of the most critical issues facing today's brands:  

  • Private labels versus name brands
  • Online private labels
  • "Off-brander" retail operations like Aldi
  • Brand loyalty and brand-switching

 Download Brand New World: Exploring Critical Issues Facing Today's Brands


The report also contains special auditing and “buy and try” features:

  • Audit of over 200 shopping carts, inventoried for % of private labels versus name brands
  • Audit of over 200 in-home refrigerators, snack cabinets, and breakfast cabinets
  • Head-to-head comparisons of competing brands:
    • Smucker’s fruit spread vs. Great Value fruit spread
    • Kellogg’s Pop-Tarts vs. Millville (Aldi) Toaster Tarts
    • Edge Shaving Gel vs. Up & Up (Target) Shaving Gel
    • Chobani Greek Yogurt vs. Oikos Greek Yogurt


Download this free report today…and start exploring the “brand new world” around us!

Brand New World - Report Download