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    The Instacart Experience: Video Takes You Inside Instacart Delivery

    Last month, Sam’s Club made headlines by joining a long and growing list of retailers partnering with Instacart to offer customers same-day grocery delivery. Other illustrious names on that list include Kroger, Costco, Safeway/Albertsons, Publix, Meijer, H-E-B, and Whole Foods Market.


    But for many of us, Instacart remains a bit of a mystery.


    How does the delivery service work?

    What’s it look like?

    What do customers think about it?


    Field Agent Video: The Instacart Experience


    In preparing for our special report, “The Digital Shopper: Insights into Today’s Most ‘Connected’ Customers,” Field Agent enlisted some 20 shoppers to try and rate the Kroger-Instacart experience—from shopping for Kroger groceries online to receiving the Instacart delivery at home.

    All participants were required to purchase at least $35 of groceries, including at least one fresh item, from Kroger through the Instacart website.  


    Grab Your Copy of our latest special report, The Digital Shopper: Insights  Into Today's Most 'Connected' Customers 


    While the results from this study are only available in The Digital Shopper report, below we offer a video glimpse into the Instacart experience—and what users of the service think about it.



    Special Report: The Digital Shopper


    Based on studies with thousands of shoppers, Field Agent’s special report, “The Digital Shopper: Insights into Today’s Most ‘Connected’ Customers,” offers companies an inside, shopper-centered look at online retail. Special features include:

    • The digital shopper’s journey: before, during, and after shopping for groceries online
    • Shoppers try and rate Instacart delivery
    • The product detail page: a shopper-guided tour
    • Shoppers compare PDPs on Walmart.com VS Amazon.com
    • Shoppers try and rate Amazon Lockers at Whole Foods Market

    Best of all, the report is free.


    Click to Download The Digital Shopper: Insights into Today's Most 'Connected' Customers

    Mobile Research, Omnichannel


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