The Instacart Experience: Video Takes You Inside Instacart Delivery

Last month, Sam’s Club made headlines by joining a long and growing list of retailers partnering with Instacart to offer customers same-day grocery delivery. Other illustrious names on that list include Kroger, Costco, Safeway/Albertsons, Publix, Meijer, H-E-B, and Whole Foods Market.


But for many of us, Instacart remains a bit of a mystery.


How does the delivery service work?

What’s it look like?

What do customers think about it?


Field Agent Video: The Instacart Experience


In preparing for our special report, “The Digital Shopper: Insights into Today’s Most ‘Connected’ Customers,” Field Agent enlisted some 20 shoppers to try and rate the Kroger-Instacart experience—from shopping for Kroger groceries online to receiving the Instacart delivery at home.

All participants were required to purchase at least $35 of groceries, including at least one fresh item, from Kroger through the Instacart website.  


Grab Your Copy of our latest special report, The Digital Shopper: Insights  Into Today's Most 'Connected' Customers 


While the results from this study are only available in The Digital Shopper report, below we offer a video glimpse into the Instacart experience—and what users of the service think about it.



Special Report: The Digital Shopper


Based on studies with thousands of shoppers, Field Agent’s special report, “The Digital Shopper: Insights into Today’s Most ‘Connected’ Customers,” offers companies an inside, shopper-centered look at online retail. Special features include:

  • The digital shopper’s journey: before, during, and after shopping for groceries online
  • Shoppers try and rate Instacart delivery
  • The product detail page: a shopper-guided tour
  • Shoppers compare PDPs on VS
  • Shoppers try and rate Amazon Lockers at Whole Foods Market

Best of all, the report is free.


Click to Download The Digital Shopper: Insights into Today's Most 'Connected' Customers