SPECIAL REPORT: In Shape Insights – 2017 Healthy Living Series

06 Dec, 2016 Field Agent

The new year. A time when the collective conscious turns its attention to self-improvement and healthier living.

In which areas will you make or have you made personal decisions to change your life in 2017? [GRAPH]

2017 shouldn’t be any different. Mobile solutions firm Field Agent surveyed 1,010 U.S. adults last week and found a great many Americans are, as the chart shows, setting a course for positive change this new year, especially in the areas of exercise, nutrition, weight management, and stress levels.

Healthy living of course has implications for a healthy retail industry. With the new year comes a flurry of self-improvement spending, as shoppers buy everything from footwear to FitBits to fish oil.

For example, in the Field Agent survey, 81% of those who said they intend to “look better” in 2017 (n = 479) also indicated they’ll purchase new clothes to help toward the goal. Of those who expect to exercise and/or play a sport in the new year (even rarely; n = 982), 55% said they’re likely to purchase vitamins, minerals, and/or dietary supplements to aid or enhance these activities.

This link between healthy living and healthy spending may be strengthening, even as Americans become increasingly health conscious. Get this: 91% of respondents in the Field Agent survey said concern for healthy living has become more important to their purchase decisions over the last five years. 91%!


Sign Up Today: The 2017 Healthy Living Series


Over the next several weeks, Field Agent will release its highly anticipated 2017 Healthy Living Series. This collection of five professionally designed mini-reports will encompass surveys with thousands of consumers.

Subscribe to the Field Agent blog today to receive this series automatically to your inbox, as soon as they’re published. [Note: It is not necessary to sign up if you’re a current Field Agent blog subscriber.]

The 2017 Healthy Living Series will roll out in five installments: 

  1. Physical Wellness: Fitness, exercise equipment, supplements, etc.
  2. Style & Tech: Footwear, fitness fashion, wearable technology, etc.
  3. Nutrition: Diet, organic foods, dining out, etc.
  4. Hard Choices: Snacks, alcohol, smoking, fast food, soda, etc.
  5. Wholistic: Sleep aids, hygiene, house cleaning, self-help resources, etc.

Each report will pay particular attention to consumers’ spending intentions and preferred retailers.

Subscribe to the Field Agent blog to automatically receive all five reports in the series. You’ll also get the complete, combined report, In Shape Insights: Healthy Living Report 2017, as soon as it’s available.

Make a resolution to better understand your customers this new year. Start with the 2017 Healthy Living Series.

Healthy Living Report 2017 Download