Just last week, Walmart announced the ambitious expansion of its grocery-delivery business, partnering with Postmates to offer delivery in 100 new metropolitan markets, starting with Charlotte, North Carolina.
It’s the latest volley in the digital-grocery wars, as Walmart, Amazon, Kroger, and host of other players grapple for solid footing in the emerging, online grocery marketplace.
But what, exactly, does the new Walmart-Postmates grocery-delivery service look like at the shopper level?
Last week, Field Agent enlisted a Charlotte-based agent to purchase at least $30 worth of groceries, including fresh items, from Walmart.com for local, Postmates delivery to her home.
The video below captures the Walmart-Postmates experience from start to finish, with shopper commentary throughout.
Free Report: The Digital Shopper
Based on studies with thousands of shoppers, Field Agent’s special report, “The Digital Shopper: Insights into Today’s Most ‘Connected’ Customers,” offers companies an inside, shopper-centered look at online retail. Special features include:
The digital shopper’s journey: before, during, and after shopping for groceries online
Shoppers try and rate Instacart delivery
The product detail page: a shopper-guided tour
Shoppers compare PDPs on Walmart.com VS Amazon.com
Shoppers try and rate Amazon Lockers at Whole Foods Market