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    The Postmates Experience: Video of Walmart’s Grocery Delivery Service

    Just last week, Walmart announced the ambitious expansion of its grocery-delivery business, partnering with Postmates to offer delivery in 100 new metropolitan markets, starting with Charlotte, North Carolina.

    It’s the latest volley in the digital-grocery wars, as Walmart, Amazon, Kroger, and host of other players grapple for solid footing in the emerging, online grocery marketplace.

    The Digital Shopper Report Download

    But what, exactly, does the new Walmart-Postmates grocery-delivery service look like at the shopper level?

     

     

    Now Available! Download “The Digital Shopper: Insights into Today’s Most ‘Connected’ Customers”

     

    Video Insights:

    Walmart-Postmates Grocery Delivery

     

    Last week, Field Agent enlisted a Charlotte-based agent to purchase at least $30 worth of groceries, including fresh items, from Walmart.com for local, Postmates delivery to her home.

    The video below captures the Walmart-Postmates experience from start to finish, with shopper commentary throughout.

     

     

    Free Report: The Digital Shopper

     

    Based on studies with thousands of shoppers, Field Agent’s special report, “The Digital Shopper: Insights into Today’s Most ‘Connected’ Customers,” offers companies an inside, shopper-centered look at online retail. Special features include:

    • The digital shopper’s journey: before, during, and after shopping for groceries online
    • Shoppers try and rate Instacart delivery
    • The product detail page: a shopper-guided tour
    • Shoppers compare PDPs on Walmart.com VS Amazon.com
    • Shoppers try and rate Amazon Lockers at Whole Foods Market

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    Mobile Research, Omnichannel, Grocery