They’re the stuff of holiday stories, movies, carols, and dreams—and they’re more than a little magical.
But, in Q4, Christmas wishes are also powerful drivers of economic activity. Lots of it.
What starts as a wish, after all, often ends as a sale.
So the billion-dollar question this holiday season is…what do men and women really want for Christmas this year?
What Men & Women Really Want for Christmas
As we do each holiday season, Field Agent queried thousands of men and women about their 2018 Christmas wishes. In each case we posed a single free-form question, “What one gift would you most like to receive at Christmas this year?”
Infographic: Top Christmas Wishes Among Men & Women
Download the 2018 Holiday Report!
Field Agent’s 2018 holiday insights report, “An Old-Fashioned, Omnichannel Christmas,” is now available for free download!
From surveys with thousands of shoppers, this popular report offers an in-depth look at the plans and expectations of this year's holiday shoppers, including what gifts they're buying, where they're buying them, and how they're buying them.