Moms Dish-Out the Top 10 Thanksgiving Sides

Posted by Chris Medenwald on 25 Nov, 2014

Most popular Thanksgiving side dish? Traditional holiday foods go head-to-head in this mobile survey of 250 moms. 

At Thanksgiving, side dishes are no side matter. They make or break the holiday meal. So when millions of Americans gather around the table to give thanks and feast on traditional holiday fare this Thursday, no doubt the menu will feature an assortment of scrumptious side dishes.

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Do Consumers Make or Buy These 5 Thanksgiving Foods?

Posted by Chris Medenwald on 21 Nov, 2014

Field Agent survey of 250 households serves up insights on how Thanksgiving consumers prepare turkey, dressing, and other holiday staples.  

Thanksgiving is fast approaching, and tradition in many households practically demands a day of football, parades, and, of course, turkey, dressing, and casseroles. According to the American Farm Bureau Federation, the average cost of a 10-person Thanksgiving dinner in 2013 was $49.04. But how much of that familiar holiday menu is homemade and how much is made-to-go by local retailers? Read More

Topics: Mobile Research

Moms Talk Turkey: 11 Thanksgiving Activities

Posted by Chris Medenwald on 20 Nov, 2014

Thanksgiving: That special time of year when millions of families live out the famous lyrics, “Over the river and through the woods, to grandmother’s house we go.” So many people…just one home. Which leads to a natural question: “What exactly is going down at grandma’s house?” That is, what do families, packed into a single home, do on Thanksgiving Day?

We at Field Agent couldn’t stand the suspense any longer. So we asked 250 moms to tell us how their households spend this traditional, all-American holiday. And we’re pleased to share the results with you, which we’ll serve up as a delicious slide show. Bon appétit.

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Topics: Mobile Research

Case Studies: Get Closer to Customers with Mobile Shop-Alongs

Posted by Chris Medenwald on 19 Nov, 2014

Mobile shop-alongs offer in-store insights at the most critical moments—as shoppers interact with products and displays, scrutinize prices, and, ultimately, make purchase decisions. 

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Topics: Mystery Shopping

Start Getting Decked Out for the Holidays

Posted by Shauna Vo on 04 Nov, 2014

We know that the holiday season is in full swing when people start decorating their homes. So when is the right time to put decorations on the shelf?

Now that Halloween is over, people are getting ready for Thanksgiving and Christmas. Jack-o-lanterns, cobwebs, and zombie costumes are put away until next year. That means it is time to start thinking about decorations for Thanksgiving and Christmas. 

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Topics: Mobile Research

Mobile Survey: Moms Set The Tone For Halloween Shopping

Posted by Shauna Vo on 30 Oct, 2014

Moms share as they shop for decorations, costumes, and candy to treat their little monsters.

Field Agent conducted a recent survey targeting 250 moms with children living at home and found some hair-raising facts about how these women shop and prepare for Halloween.

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Topics: Mobile Research

Mobile Surveys Identify TWO Halloween Shopping Seasons

Posted by Chris Medenwald on 28 Oct, 2014

Costumes first...then candy. Many households say they sequence their purchases of Halloween items.

The tendency might be to think of Halloween as only one shopping season. After all, it seems natural that shoppers would pick up Halloween candy and costumes at the same time. But the results from a recent mobile survey, in which Field Agent surveyed 250 moms, may suggest differently. We learned that the weeks and days leading up to Halloween generally consist of two shopping seasons. More specifically, our panel of mothers, speaking on behalf of their households, indicated that costume-shopping and -buying often precedes the purchase of Halloween treats. 

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Topics: Mobile Research

Mobile Research: Halloween Shoppers Reveal 3 Monster Insights

Posted by Chris Medenwald on 23 Oct, 2014

Consumer surveys and store audits shed light on ways to treat customers and spook competitors this Halloween season.

Halloween has become big business. Almost 75% of U.S. households will make Halloween-related purchases in 2014, spending an average of $125 on everything from candy to pumpkins to vampire fangs. According to Jesse Tron, ICSC spokesperson (International Council of Shopping Centers), “Halloween has continued to grow in importance over the past several years and consumer demand has driven retailers to place greater emphasis on the holiday."

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Topics: Mobile Research

Mobile Survey: Most Shoppers Unswayed by “Pink” Brands

Posted by Field Agent on 16 Oct, 2014

New research asks consumers about the pulling power of “pink” brands

October is breast cancer awareness month, and cities and towns across the country are painted, illuminated, or otherwise covered in pink. Companies are in on the act as well, with many offering pink versions of their products—from work boots to kitchen appliances, playing cards to camping trailers. Some of these companies have made generous contributions to breast cancer awareness and research over the years. For example, since 1992, Avon alone has raised $815 million for various breast cancer programs.

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Topics: Mobile Research

Are you following the golden rule of market research technology?

Posted by Field Agent on 10 Oct, 2014

Technology helps companies get closer to their customers. But only when it’s the right technology.

Time and distance. Two formidable barriers that drive a wedge between companies and their customers. As the distance between companies and customers increases, due to greater numbers of retail locations, Omni-channel expansion, etc., the opportunity to obtain timely, accurate, and rich insights decreases. Time and distance have long hindered brands and retailers from greater knowledge of those who shop, purchase, and consume their products.

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Topics: Mobile Research