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Special Report: Which Brands & Retailers Won Super Bowl 50? [Survey]

Posted by Field Agent on 09 Feb, 2016

Americans tackle more food on Super Bowl Sunday than any other day of the year, with the one exception of Thanksgiving.

So for the second year in a row, Field Agent used the Super Bowl as an occasion to showcase its location-specific research and auditing capabilities

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Topics: Mobile Research

How to Engage Students with Practical Research & Business Experience

Posted by Chris Medenwald, PhD on 04 Feb, 2016

Tell me, and I’ll forget.

Show me, and I may remember.

But involve me, and I’ll understand.

Attributed to different sources over the years, this quote is particularly well traveled among educators. It has a simple yet powerful premise:

Students learn more fully when engaged in, by, and through practical experience.

Many business professors share this conviction, as they seek ways to incorporate practical application into their courses, to supplement theory with hands-on, experiential learning.

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Topics: Mobile Research, Mobile Audit

Super Bowl Brand Wars: Be with Customers during the Big Game

Posted by Chris Medenwald, PhD on 02 Feb, 2016

It’s almost here. The single biggest game—and one of the biggest consumption events—of the year.

The Super Bowl.

And for the second year in a row, Field Agent will be right in the center of the action.

To demonstrate the capabilities of our location-specific mobile research platform, we’ll visit hundreds of Super Bowl viewing parties across the country and determine the top beer, soda, and salty snack brands among football fans.

Real-time results will be displayed during the game at GameDayBrandWars.com, with a full results and insights report to follow. The report will contain valuable insights into consumers’ Super Bowl attitudes and behaviors, on topics ranging from social media to advertisements. 

Download the full results and insights report now.

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Topics: Mobile Research

3 Gift-Buying Insights to Make Your Sweetie Swoon this Valentine’s

Posted by Chris Medenwald, PhD on 28 Jan, 2016

According to the National Retail Federation, last year the average American spent approximately $142.31 on Valentine’s gifts, for a grand total of $18.9 billion.

Can’t you just feel the love?

Retailers certainly can.

And with twitterpated Americans once again readying to fork out billions in the name of love, Field Agent surveyed 500 adults, split evenly between men and women, to understand 3 intriguing questions about Valentine’s gift and activity preferences:

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Topics: Mobile Research, Mobile Audit

Do Shoppers Really Look at Unit Prices on Shelf Tags?

Posted by Chris Medenwald, PhD on 26 Jan, 2016

They’re one of the more modest members of the entire retail scene:

Unit price labels.

You know, the small, easily overlooked “cost per ounce,” “cost per pound,” cost per...whatever…designations printed on shelf tags.

Unit prices are required by law in some states, but, whether mandated or not, the real question is: Do shoppers look at unit prices?

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Topics: Mobile Research, Mobile Audit

How to Convince Big Retailers to Carry (and keep carrying) Your Product [Part 2]

Posted by Chris Medenwald, PhD on 21 Jan, 2016

This article is the second installment in a two-part series. The first article, the "pre-meeting prep," is available here.   

Congrats! You've landed your product on store shelves.

But convincing retailers of your product’s worthiness is hardly over. It’s something you do even after earning your place on shelves, in follow-up meetings with the buyer.

To keep winning, you must have a strong follow through.

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Take Control of Customer Feedback: Mobile 5-Star Reviews

Posted by Chris Medenwald, PhD on 19 Jan, 2016

Online product reviews cut both ways.

Favorable reviews can offer timely social proof to convert ambivalent shoppers into paying customers. Unfavorable reviews—fair or unfair—can rob a product of its credibility and undermine sales.    

But all product reviews, whether positive or negative, are a source of valuable customer feedback.

Many B2C companies may, however, wish they could enjoy the advantage of convenient customer feedback without the disadvantage of negative exposure.  

With Mobile 5-Star Reviews…they can.

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Topics: Mobile Research, mobile reviews, mobile 5-star reviews

How to Convince Big Retailers to Carry (and keep carrying) Your Product

Posted by Chris Medenwald, PhD on 14 Jan, 2016

This article is the first installment of a two-part series. Read part two here.

In sports, winning is an ongoing process that takes place before, during, and after a big game. Successful teams know this, so they take the pre- and post-game as seriously as the game itself.

The same is true in retail, particularly among brands competing for shelf space.

For small businesses and major brands alike, the “big game” comes when they meet with retail buyers to convince them to carry their products on store shelves. And here, as in sports, winning often hinges on pre-game preparation and post-game follow through.

Meeting with a retail buyer? Here are 4 pre-meeting and 4 post-meeting actions you can take to get your product on store shelves—and keep it there.

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Topics: Mobile Research, Mobile Audit

How Impulse Purchases Differ Around the Globe [Survey]

Posted by Chris Medenwald, PhD on 12 Jan, 2016

 

Guess how much an average shopper spends on impulse purchases in his or her life.

Really, take a guess.

Hint: It’s enough to make a substantial impact on many retailers and brands.

One survey of 2,000 Brits revealed that, on average, shoppers in that country impulse buy (i.e., purchase items not on their shopping lists) some £70,217 during their lifetimes.

In U.S. dollars, that's over $100,000 in expendable purchases.

This figure suggests impulse buys, from packs of gum to cashmere sweaters, are a boon for retailers and brands around the world. 

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Topics: Mobile Research, Mobile Audit

Study: Which Food and Beverage Brands Won Football Tailgaters in 2015?

Posted by Chris Medenwald, PhD on 07 Jan, 2016

Below are the final results from our season-long study of football tailgating. Each weekend of the college football regular season, we visited a handful of stadiums across the country to survey participants about the foods and beverages being served at their tailgating parties.

As the infographic below demonstrates, our goal was to identify the most popular food and beverage brands among tailgaters. We captured this information in-the-moment, while respondents were in the act of tailgating. No memory fade.

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Topics: Mobile Research