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Blog

Education on Sustainability: A Key Player for Earth Day

Posted by Kate Beebe, Marketing Director on 22 Apr, 2015

As we celebrate Earth Day, we must remember that it’s not just about appreciating our beautiful surroundings or planting a tree. The core mission of Earth Day is to educate others on how to keep our planet as something to celebrate.

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Topics: Industry Events

5 Success Stories in Our 5 Years

Posted by Kristi Dake, Director of People & Culture on 16 Apr, 2015

Time flies when you’re having fun! We are celebrating our 5th Birthday on Friday, and it’s hard to believe 5 years has flown by so quickly. I’m very proud of what Field Agent has accomplished so far. As someone who has been around since the beginning, it has been fun to reflect on years past. We have transitioned from all hands on deck (a team of five people) and late night (into early morning) War Room meetings, to a building bursting at the seams with talent and a reputation as a an industry-leader.  As we think about our business and growth thus far, here are five areas of success we're excited to share.

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Topics: Company / Culture

Interview with an Agent: How Field Agent Sparked Entrepreneurship

Posted by Shauna Vo Pulayya, Brand & Media Manager on 14 Apr, 2015

In celebration of our 5th Birthday this week, we're featuring an Agent who has a unique story about how Field Agent influenced her to become an entrepreneur. Lori Brooks, business consultant and owner of Technology Equals Equality Podcast, interviewed our very own Rick West and will feature him in her podcast that highlights entrepreneurs and their stories. We wanted to venture on the other side of the tracks and interview Lori about how she got started and how Field Agent assisted her in finding the answers to her problems.

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Topics: Company / Culture

Research 103: 3 Steps to Mitigate Bias

Posted by Renee Brandon, VP of Research on 07 Apr, 2015

This is Part 3 of a 4-part series overview of market research, how to conduct and talk about research. It is designed for a general audience and not necessarily for trained or professional researchers. In Research 101, we talked about the basics of research and how it starts with a business decision. And in Research 102, we discussed the different sampling methods and what's right for your business. Today, we're talking about how important your sample is when doing research.

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Topics: Mobile Research

Encore, encore: MilIlennials, Cord-Cutting and 3 Primetime Insights

Posted by Chris Medenwald, PhD on 31 Mar, 2015

An encore presentation of our recent Millennial cord-cutting study. It’s one of our most popular studies to date, and here’s your chance to join hundreds of others by downloading your free copy of this informative report.        

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Topics: Mobile Research

Location-Based Mobile Market Research at the Point of Influence®

Posted by Rick West, CEO and Co-Founder on 24 Mar, 2015

When conducting research, how do you find out how someone is thinking versus what they thought? Time and distance are the two things that keep us from getting closer to what's presently happening. However, with mobile market research, we can get closer with real-time data. This post was extracted from a presentation at the 2014 IIeX (Insight & Innovation Exchange) Conference and will help you understand how Mobile Research allows you to capture insights from consumers via qualitative methodologies that were not possible a few years ago.

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Topics: Mobile Research

How 'Cord-Cutting' Millennials are Changing TV Forever [WHITEPAPER]

Posted by Chris Medenwald, PhD on 17 Mar, 2015

A revolution in TV is underway. As the list of alternative content platforms grows, from the longtime crowd-pleaser Netflix to the recently unveiled Sling TV, greater numbers of households will opt to watch their favorite shows without the aid of a coaxial cable or satellite dish. Instead, they’ll decide to “cut-the-cord,” joining millions of their fellow Americans who have already severed the connection.

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Topics: Mobile Research

Research 102: Sampling Methods

Posted by Renee Brandon, VP of Research on 12 Mar, 2015

This is Part 2 of a 4-part series overview of market research, how to conduct and talk about research. It is designed for a general audience and not necessarily for trained or professional researchers. In Research 101, we talked about the basics of research and how it starts with a business decision. Today, we're talking about how important your sample is when doing research. 

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Topics: Mobile Research

Using Quality Assurance and Quality Control to Gather Quality Data

Posted by Marc Yount, COO on 11 Mar, 2015

Field Agent was Born

It was five years ago when we started talking to prospective clients about the idea of Field Agent. As with most new ideas, we didn’t know exactly what we were creating, but we knew it would have a chance if clients were interested. Well, interest was not the problem.

Everyone saw the benefits of faster, more accessible data at half the price. It was clear that we had something worth launching. 

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Topics: Company / Culture

Field Agent® Secures Additional Funding From Five Elms Capital

Posted by Rick West, CEO and Co-Founder on 10 Mar, 2015

Funding from Five Elms Capital will help infuse growth into new product development and international expansion for the industry-leader in mobile market research and retail data collection.

“We’re ecstatic to announce that we’ve received additional funding from Five Elms Capital. This is the second round of funding that we’ve received and we couldn’t be more grateful for their partnership," said Rick West, CEO.

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Topics: Company / Culture