Blog

The Business of Self-Improvement: What Americans are Buying in 2015

Posted by Chris Medenwald, PhD on 21 Jan, 2015

A fresh start. A new beginning. A clean slate.

Few things rally us to the cause of personal growth as the dawning of a new year. It’s a prime opportunity to start doing what we should and stop doing what we shouldn’t. Americans agree. Our own survey of 300 adults revealed that 86% made one or more self-improvement resolutions for 2015.

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Topics: Mobile Research

Millennials, Boomers, & 2015 Resolutions: 5 Key Generational Differences

Posted by Chris Medenwald, PhD on 13 Jan, 2015

They’ve been called many things: Generation Y, Generation 9/11, the Boomerang Generation, the Peter Pan Generation, the Lost Generation, and even the Me, Me, Me Generation. We’ll just call them Millennials—those approximately 80 million Americans born after 1980, currently ranging in age from about 18-33 years old.

But regardless of what we call them, companies are realizing—and have been realizing for some time—that these Millennials are a consumer force of vital, even historic significance. As Dionne Searcy of the New York Times wrote, “But now marketers, manufacturers and retailers are recognizing the group’s potential as something important to their bottom line: the consumers who will drive the economy in the decades ahead.”

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Topics: Mobile Research

Quality Data Gains Priority Among Enterprise Executives at CES

Posted by Rick West, CEO and Co-Founder on 08 Jan, 2015

As I look at our business and how we have changed the way the world collects information, it was encouraging to see the focus on quality data at the International Consumer Electronics Show (CES) at the Keynote Panel Interview “How Mobile Will Fundamentally Change Our World.”

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Topics: Mobile Research

2014's Top 14: The Year in Mobile Market Research

Posted by Chris Medenwald, PhD on 31 Dec, 2014

“Fast away the old year passes,” and what a year it was! With almost half a million agents across the country, Field Agent enjoys near-instantaneous access to consumers, stores, and, in general, the answers to our clients' most pressing business questions. And it shows: Our blog has been one active hub this year, offering brands, retailers, and media outlets a steady stream of fresh insights into consumers and the stores they shop.

As 2015 dawns, and many new opportunities with it, join us as we reflect back on our Top 14 Stories for 2014.   

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Topics: Mobile Research, Mobile Audit, Mystery Shopping

Understanding Product Research for Walmart Suppliers in 2014

Posted by Shauna Vo Pulayya, Brand & Media Manager on 30 Dec, 2014

2014 was a huge year for Walmart suppliers and for Walmart corporate as a whole. 8th & Walton outlined the Top 10 Stories for Walmart Suppliers this year, and Rick West, CEO of Field Agent was featured among other notable professionals in the community.

Here are a few takeaways from a research standpoint that Rick West, CEO of Field Agent, highlighted.

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Topics: Mobile Research

1,000 Christmas Trees across America [Video]

Posted by Chris Medenwald, PhD on 25 Dec, 2014

1 Partridge in a Pear Tree. Or you can have 1,000 Christmas trees instead.  

Oh Christmas Tree, Oh Christmas Tree, Thy Leaves are So Unchanging. Field Agent should know; we just collected 1,000 photos of stunningly decorated Christmas trees from around the country. And as our gift to you, we’d like to share this photo collection in a visually-striking video set to a popular holiday melody. So, buckle up. Here come 1,000 Christmas trees in just under 2 minutes. 

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Topics: Mobile Research

Stocking Stuffer & Consumer Insight Surprises

Posted by Shauna Vo Pulayya, Brand & Media Manager on 24 Dec, 2014

2 Turtle Doves… as in Dove chocolate?

Christmas isn’t complete with just gifts under the tree. Stockings are a favorite among some American homes. It’s like a bonus gift that you almost forget about after you’ve opened all of your large gifts. Sometimes the smaller gifts can be the most treasured ones.

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Topics: Mobile Research

3 Key Insights into Holiday Shoppers: When, How, and Why They Buy

Posted by Chris Medenwald, PhD on 23 Dec, 2014

3 French Hens. With only 2 shopping days left!!!

During the holidays, customers stop saying “I’m just looking” and start saying “I’ll take three.” With this year’s holiday shopping blitz quickly approaching an end, we at Field Agent wanted to reflect on and share some of what we’ve learned about holiday shoppers over the last several days. It’s gift-wrapped and topped with a bow.

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Topics: Mobile Research

The Spirit of Giving: Charity, Service, and What it Means for Companies

Posted by Chris Medenwald, PhD on 22 Dec, 2014

4 Calling Birds…and all those who answer the call of need at Christmas

During the holidays, individuals and companies make special strides to act benevolently toward those in need and society in general. Field Agent recently surveyed 350 Americans to identify the most common charitable activities at Christmas. We also sought to understand how charitable giving among companies influences consumer perceptions and purchase decisions. It’s all about gifts—that is, gifts that keep on giving.         

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Topics: Mobile Research

“The New, Old-Fashioned Way”: 5 Ways Personal Technology is Reprogramming Christmas

Posted by Chris Medenwald, PhD on 21 Dec, 2014

5 Golden Rings. Then it goes to GoogleVoice.

New research from Field Agent illuminates the role of personal technology in reshaping Christmas as we know it. Our survey of 350 adults highlights five significant ways technology—from online shopping to smartphones—is changing the age-old holiday. These days, technology may just be Santa’s best little helper.

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Topics: Mobile Research