<img src="http://berg-6-82.com/images/track/31010.png?trk_user=31010&amp;trk_tit=jsdisabled&amp;trk_ref=jsdisabled&amp;trk_loc=jsdisabled" height="0px" width="0px" style="display:none;">

Blog

Location-Based Mobile Market Research at the Point of Influence®

Posted by Rick West, CEO and Co-Founder on 24 Mar, 2015

When conducting research, how do you find out how someone is thinking versus what they thought? Time and distance are the two things that keep us from getting closer to what's presently happening. However, with mobile market research, we can get closer with real-time data. This post was extracted from a presentation at the 2014 IIeX (Insight & Innovation Exchange) Conference and will help you understand how Mobile Research allows you to capture insights from consumers via qualitative methodologies that were not possible a few years ago.

Read More

Topics: Mobile Research

How 'Cord-Cutting' Millennials are Changing TV Forever [WHITEPAPER]

Posted by Chris Medenwald, PhD on 17 Mar, 2015

A revolution in TV is underway. As the list of alternative content platforms grows, from the longtime crowd-pleaser Netflix to the recently unveiled Sling TV, greater numbers of households will opt to watch their favorite shows without the aid of a coaxial cable or satellite dish. Instead, they’ll decide to “cut-the-cord,” joining millions of their fellow Americans who have already severed the connection.

Read More

Topics: Mobile Research

Research 102: Sampling Methods

Posted by Renee Brandon, VP of Research on 12 Mar, 2015

This is Part 2 of a 4-part series overview of market research, how to conduct and talk about research. It is designed for a general audience and not necessarily for trained or professional researchers. In Research 101, we talked about the basics of research and how it starts with a business decision. Today, we're talking about how important your sample is when doing research. 

Read More

Topics: Mobile Research

Using Quality Assurance and Quality Control to Gather Quality Data

Posted by Marc Yount, COO on 11 Mar, 2015

Field Agent was Born

It was five years ago when we started talking to prospective clients about the idea of Field Agent. As with most new ideas, we didn’t know exactly what we were creating, but we knew it would have a chance if clients were interested. Well, interest was not the problem.

Everyone saw the benefits of faster, more accessible data at half the price. It was clear that we had something worth launching. 

Read More

Topics: Company / Culture

Field Agent® Secures Additional Funding From Five Elms Capital

Posted by Rick West, CEO and Co-Founder on 10 Mar, 2015

Funding from Five Elms Capital will help infuse growth into new product development and international expansion for the industry-leader in mobile market research and retail data collection.

“We’re ecstatic to announce that we’ve received additional funding from Five Elms Capital. This is the second round of funding that we’ve received and we couldn’t be more grateful for their partnership," said Rick West, CEO.

Read More

Topics: Company / Culture

CMO Exchange Conference: Drive the Future with Technology & Innovation

Posted by Rick West, CEO and Co-Founder on 05 Mar, 2015

Brand innovation and marketing technology tools were the focus of the 4th Annual Chief Marketing Officer Exchange I attended last week in Orlando, Florida. We had record lows in the 20’s during the first days of the session, so it was all about the content. The event and keynote speakers delivered dynamic, executive level expertise to CMOs and senior marketing executives.

Read More

Topics: Industry Events

Leadership: Passing the Baton

Posted by Kate Beebe, Marketing Manager on 25 Feb, 2015

Leadership. At Field Agent, we touch on this subject a lot. Leadership is defined as the act of guidance or direction, but it is extremely beneficial to take a more in-depth look at exactly how to lead.

Each quarter, we get a group together and head north to the WorkMatters® FUSE luncheon in Rogers, Arkansas. These events are great, because attendees have the opportunity to hear from a key speaker, who shares personal experiences and learnings related to life at work.

The most recent FUSE event took place Friday, February 13 and featured Russ Crosson, president and CEO of Ronald Blue & Co. He spoke about leadership, a fitting topic for our group of emerging leaders at Field Agent. Crosson had a lot to say about leadership, so we all put our notes together and saw a common thread of great points.

Read More

Topics: Company / Culture

Cooking Up Success: How Restaurants Win Big with Mobile Mystery Shopping

Posted by Chris Medenwald, PhD on 24 Feb, 2015

5 benefits of using your own customers to create outstanding dining experiences  

They’re your customers. They’re not professional researchers; they’re not employees. They are the people who, day in and day out, study your menus and promotions, eat your food, and use every nook and cranny of your facilities — from the parking lot to the restrooms. Who better than customers to mystery shop your restaurants and help co-create an outstanding dining experience for, well, your customers?

Read More

Topics: Mystery Shopping

Research 101: Start with a Business Decision

Posted by Renee Brandon, VP of Research on 19 Feb, 2015

This 4-part series is a general overview of research, how to conduct research, how to talk about research. It is designed for a general audience and not necessarily for trained or professional researchers.

Read More

Topics: Mobile Research

How CHESS Improves Our Business

Posted by Michael Gaddy, Director of Client Services on 18 Feb, 2015

Our team is devoted to providing service that wows our Clients, whether they are full-service or using our Do-It-Yourself platform. We are changing the way the world collects business information, and we are doing it ambitiously with a smile.

Read More

Topics: Company / Culture