According to Forbes, last year Americans spent enough money on candy, costumes, and other Halloween merchandise to surpass the gross domestic product of several smaller European economies. Sorry, Lichtenstein and Monaco.
In fact, the National Retail Federation approximated 2014 Halloween spending at $7.4 billion while the International Council of Shopping Centers pegged the number at $11.3 billion.
Any way you look at it, that’s a lot of candy corn and Avengers costumes.
Halloween is a busy time here at Field Agent. With billions of dollars in consumer spending on the line, companies often call on us to help them win Halloween shoppers.
And now that Halloween products and in-store promotions are hitting stores, we want to illustrate 8 scary good ideas for using mobile audits and research to increase Halloween sales this year.