Costumes first...then candy. Many households say they sequence their purchases of Halloween items.
The tendency might be to think of Halloween as only one shopping season. After all, it seems natural that shoppers would pick up Halloween candy and costumes at the same time. But the results from a recent mobile survey, in which Field Agent surveyed 250 moms, may suggest differently. We learned that the weeks and days leading up to Halloween generally consist of two shopping seasons. More specifically, our panel of mothers, speaking on behalf of their households, indicated that costume-shopping and -buying often precedes the purchase of Halloween treats.