Game-changers don't come along every day.
Last week, Field Agent announced the arrival of a new self-service platform, designed to put clients in the driver's seat. Clients now have access to Field Agent's suite of industry-leading retail solutions 24/7. For the first time, anyone can launch a project in minutes, without a single phone call.
But we didn't do it alone. Since the platform's soft launch earlier this year, we have listened carefully to feedback from our beloved clients. And spoiler alert: they love it.
What has changed for clients, and how does the new platform make retail solutions easier than ever? Two of Field Agent's finest, Joe Futterer (Vice-President of Client Success) and Sarah Gillmer (Senior Director of Business Development), sat down to answer these questions, and discuss how clients are finding success with the new platform.
Watch the interview below, then scroll on to learn more about how Field Agent's platform helps brands of all sizes win at retail.
Interview Highlights
Meet a Client: Bronica Banks, Anheuser-Busch
Bronica Banks, Director of Shopper Marketing at Anheuser-Busch, is a rising star in the beverage industry.
Path to Purchase IQ named Banks one of 2021's "People to Watch." In her bio, Path to Purchase praises Banks' response to a very real challenge: marketing during the pandemic. Her key to successful sampling? The Field Agent platform.
"The Home Gate program, a response to the disruption in field marketing plans at the beginning of the pandemic, is one of Banks’ career highlights," says the Path to Purchase bio. "The program consisted of sweepstakes, digital and social activity as well as sampling (the last handled by Field Agent). The trial effort drove 15,000 samples of Bud Light Seltzer, the company’s No. 1 priority brand in 2021. And Field Agent is now utilized as a primary tactic for sampling, especially in the non-traditional environment."
Banks used Field Agent's Digital Demo product to sample Anheuser-Busch's new seltzer with targeted shoppers, gather constructive feedback and positive reviews, and incentivize verified customers to share the product online.
And it paid off. As Path to Purchase reports in Banks' bio, "Initial program results showed 89% first-time buyers, 82% positive shopper sentiment and 83% repurchase intent."
Those are major wins any time, but especially during a pandemic. And Banks was thrilled with her results. "I'm excited to utilize [Field Agent's platform] as the primary growth engine for many of our emerging brands!" she told us.
Read about Banks' Bud Light Seltzer campaign in our case study!
Our clients are raving about the new platform...
Some of our clients have had the opportunity to beta-test the new platform since its soft launch in January. Here's what they have to say.
"I will never execute a traditional sampling program again. My sampling from this point forward will always be done through the Field Agent platform."
“Super happy with the results... This is a better way to get really good, robust reviews... We'll definitely be doing more."
"It doesn’t matter if you are a billion-dollar brand or a $500K start-up, the Field Agent platform is relevant to all brands... The benefits are HUGE!"
”We had a very positive experience, and will continue to use the platform moving forward... We are excited to use Field Agent for new campaigns and in new ways!”
