Walmart’s going all-in this holiday season.
As reported by multiple news outlets last week, the world’s largest company is hosting 20,000 “parties” in its toy departments between now and Christmas.
See Also: Is your brand really ready for holiday shoppers?
It all kicked-off Saturday as thousands of Walmart stores threw “Toys that Rock” parties—complete with toy demonstrations, gift-wish catalogs, kid's activities, and even an appearance by the top salesman himself, Santa Claus.
Inside Walmart’s “Toys that Rock” Parties
On Saturday, Field Agent visited 30 Walmart stores between the hours of 1-4 p.m. to capture video and photos of "Toys that Rock" parties.
The video below offers sights and sounds from this unique retail event.
Special Report: All Things Toys
Join hundreds who have already downloaded Field Agent's special report, "All Things Toys: Parents & Kids Share Their Attitudes about Toy Shopping & Buying." The free report explores a variety of pressing questions about toys and the kids who love them, including:
- The preferred toy retailers of kids and parents
- Boys' and girls' favorite toy franchises/brands
- The role of online shopping and omnichannel services in toy purchases
- Parents' top toy-shopping priorities, frustrations
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