On Display: Target Unveils 'Hearth & Hand' Home Goods Brand [Video]

07 Nov, 2017 Field Agent

Heart & Hand Display

Chip and Joanna Gaines must be all smiles about now.

 

They’re one of America’s favorite “sweetheart” couples.

They have a hit show—Fixer Upper—on HGTV.

Their faces grace the covers of magazines and books.

 

And, now, they’re collaborating with Target on a new home goods collection: Hearth & Hand with Magnolia.

 

Sights & Sounds from ‘Hearth & Hand’ Debut

 

Target debuted this warm, earthy, Pier-1-escque private label this past Sunday.

 

Heart & Hand Price Check

To explore the new collection, Field Agent dispatched agents—all women between the ages of 35-54—to 12 different Super Targets where they captured images of Hearth & Hand displays and merchandise.

 

See Also: Haven’t downloaded our 2017 Holiday Report yet? Claim your free copy now.

 

We also asked these women to share their thoughts about the Hearth & Hand collection. Scroll further down to see their initial reactions to the new Target label.

 

Watch the video below to catch sights and sounds from the Hearth & Hand unveiling.

   

 
 
 
 
 
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Wistia video thumbnail - Hearth & Hand On Display
 

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We asked our group of shoppers what they think about Hearth & Hand displays and merchandise.

 

Of the 12 women, all said the H&H displays were better—7 said “much better”—than other home goods displays they’ve encountered. Moreover, all but one said they were more likely to purchase H&H merchandise after shopping the displays.

Heart & Hand Display

Agents were also impressed with the merchandise itself. All 12 agents said Hearth & Hand is better—7 said “much better”—than other home goods brands.

 

But will they buy it?

 

 

In our select group of female shoppers, seven said they’re completely likely to purchase Hearth & Hand in the future, while two said they’re very likely and two moderately likely. Only one—citing prices—said she was “not very likely.”

 Hearth & Hand Agent Quote

 

A successful debut, it appears, for Target’s new Hearth & Hand home goods collection.

One more reason for Chip and Joanna to smile these days.

And maybe Target, too.

 

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