Chris Medenwald, PhD

Dr. Chris Medenwald is a research analyst and marketing manager at Field Agent. His primary duties include designing mobile research studies, analyzing their results, and writing research reports.

Chris’s background includes 10 years in higher education as an assistant professor of marketing and management, a stint as a newspaper reporter, and a four-year enlistment in the United States Marine Corps. He has served as a marketing and business consultant to various non-profit organizations.

Chris has a Ph.D. in Leadership (business concentration) from Dallas Baptist University, an M.S. in Economic Development from the University of Southern Mississippi, and a B.S. in Management Studies from the University of Maryland University College.

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Recent Posts

Hard Choices 2017: The Skinny on Fast Food, Snacks, Soda, & Alcohol

February 13, 2017 | Chris Medenwald, PhD

Download the fourth report, "Hard Choices," in Field Agent's 2017 Health..

Will Shoppers Ditch Amazon for Walmart's Free 2-Day Shipping? [Survey]

February 8, 2017 | Chris Medenwald, PhD

When Walmart makes a move, any move, people take notice.

When Amazon mak..

Is Trouble Brewing? 113 Drinkers Try WMT’s New Private Label Craft Beer

February 7, 2017 | Chris Medenwald, PhD

It’s probably fitting that Walmart’s new private label “craft” beer goes..

The Green Scene 2017: Insights into 1,500 LAWN & GARDEN Shoppers

January 26, 2017 | Chris Medenwald, PhD

Download the special report, The Green Scene 2017, for insights into the..

MVP Brands: What Football Fans Eat, Drink SUPER BOWL Sunday [Survey]

January 24, 2017 | Chris Medenwald, PhD

Super Bowl Sunday is a great day for headlines.

Not so much for waistlin..

Buy & Fly Retail: 2,000 Shoppers Talk DRONE DELIVERY [Special Report]

January 18, 2017 | Chris Medenwald, PhD

Download the special report, “Buy & Fly Retail,” to explore the attitude..

The Nutrition Facts: 2017 Healthy Living Series [Food & Beverage]

January 12, 2017 | Chris Medenwald, PhD

Download the third report, "The Nutrition Facts," in Field Agent's 2017 ..

The Ultimate Work Hack for In-Store Visibility: Field Agent’s API

January 5, 2017 | Chris Medenwald, PhD

Life hacks are all the rage. From YouTube to Pinterest, you don’t have t..

Rapid Response: What Customers Think about the New GNC [QuickShop]

January 3, 2017 | Chris Medenwald, PhD

December 28, 2016: GNC closed its 4,464 stores nationwide to implement..

The Sweet 16: Greatest Hits from the Field Agent Blog in 2016

December 28, 2016 | Chris Medenwald, PhD

2016 was an eventful year—for the country, for our company, and certainl..

The REAL Housewives: Shopping Behavior, Top Retailers among Homemakers

November 30, 2016 | Chris Medenwald, PhD

At over 5 million strong, the number of female homemakers is on the rise..

Feedspot Market Research Blog Award