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Chris Medenwald, PhD

Dr. Chris Medenwald is a research analyst and marketing manager at Field Agent. His primary duties include designing mobile research studies, analyzing their results, and writing research reports.

Chris’s background includes 10 years in higher education as an assistant professor of marketing and management, a stint as a newspaper reporter, and a four-year enlistment in the United States Marine Corps. He has served as a marketing and business consultant to various non-profit organizations.

Chris has a Ph.D. in Leadership (business concentration) from Dallas Baptist University, an M.S. in Economic Development from the University of Southern Mississippi, and a B.S. in Management Studies from the University of Maryland University College.

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Recent Posts

Instant Video: Walmart's New Digital Shelf-Labels & Shopper Feedback

February 14, 2019 | Chris Medenwald, PhD Mystery Shopping, Mobile Research, Customer Experience

Instant Video: Shoppers Show-Off Kroger’s New Digital Shelves

January 31, 2019 | Chris Medenwald, PhD Mobile Research, Grocery, Customer Experience

Greatest Hits 2018: The Very Best of the Field Agent Blog

December 19, 2018 | Chris Medenwald, PhD Company / Culture, Mobile Research

Hit or Miss? REDCard Holders Rate Remodeled TARGET Stores [Video]

December 13, 2018 | Chris Medenwald, PhD Customer Experience, Mystery Shopping, Mobile Research

Inside Look: The Sam's Club NOW Experience [Video]

November 28, 2018 | Chris Medenwald, PhD Mystery Shopping, Club Channel, Customer Experience, Grocery

The Amazon Go Experience: A Mystery Shop of Every Store [Video]

October 31, 2018 | Chris Medenwald, PhD Customer Experience, Shop Along, Omnichannel, Mystery Shopping

Instant Video: Kroger-Walgreens Pickup Through the Shopper's Eyes

October 19, 2018 | Chris Medenwald, PhD Grocery, Customer Experience, Omnichannel

This Christmas, Where Will Toys “R” Us Shoppers Buy Their Toys?

September 6, 2018 | Chris Medenwald, PhD Mobile Research

Rapid Response: Shoppers React to Prime Day at Amazon, Whole Foods

July 19, 2018 | Chris Medenwald, PhD Retail News, Customer Experience, Omnichannel, Mobile Research

Single-Serve Beverages in the Omnichannel Age: 7 Refreshing Insights

July 9, 2018 | Chris Medenwald, PhD Grocery, Omnichannel, Mobile Research

One Year Later: Lidl Shoppers Share Likes, Dislikes about the Retailer

June 28, 2018 | Chris Medenwald, PhD Customer Experience, Grocery, Retail News, Mobile Research

Endcaps & Insights
Feedspot Market Research Blog Award

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