Mobile Audits and Research are changing the way the world collects business information and consumer insights.
But just how exactly do they work?
Both utilize crowdsourcing and smartphone technology, but for different ends.
Mobile Audits go inside stores and many other locations to collect photos, video, and information, offering businesses instant visibility in distant places and a fast, affordable way to verify plans are being carried out correctly.
Mobile Research, on the other hand, goes on-location with consumers wherever they are—in stores, at home, or practically anywhere else—to collect in-the-moment insights more quickly and economically than traditional market research methods.