Can you hear the sleigh bells ringing? The holidays are right around the corner!
But you know what's already here? Field Agent's annual Holiday Report, An Omnichannel Christmas! This free report covers this year's holiday shopping from every angle: from popular gifts to favorite treats, top retailers to COVID concerns. This information is sourced from shoppers themselves, over 4,000 of them.
These mobile shoppers (we call them agents) shared a wealth of information with us, including the products that they plan to include in their holiday celebrations. There's a lot to dig into in the report, but let's take a peek at the top CPG brands across 7 categories.
So, without further ado, here are 7 CPG brands poised for a very merry holiday season!
2020's Top Holiday CPG Brands
Bonus COVID-19 Insight
Let's face it: the 2020 holiday season will be like no other. The COVID-19 pandemic has transformed the way we shop, work, and spend time with our friends and family.
Our agents shared several insights about how the pandemic has changed the way they shop, and you can read all about it in the report. But here's a taste: we started with a simple, free-form question. How will your shopping habits change this holiday season, as a result of COVID-19?
In their freeform answers, our agents told us a host of ways that they plan to shop a little differently in 2020. But as you can see, the #1 change is clear: shoppers are using online shopping, delivery, and pickup services more than ever.
Want more insights? Pages more? Just keep scrolling.
Unwrap the Full Report
We're just getting started. This article only mentions the top CPG brands - there are so many more! To read more holiday insights (and find out if your brand made the cut), download the full report below!
The report covers the following topics:
- The top retailers for holiday groceries and gifts
- What's on the wishlists of men and women
- How everyday shoppers are responding to the pandemic
- And so much more!