Who has smartphones?

Posted by Field Agent on 28 Aug, 2014

Most people know just by looking around them that smartphone adoption has been growing rapidly over the past few years. But how many people actually have them? And who are these users?

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Topics: Mobile Technology

Field Agent Supports ALS Research by Taking on the Ice Bucket Challenge

Posted by Field Agent on 22 Aug, 2014

Thank you, JOYN India, for challenging Field Agent to the ALS Ice Bucket Challenge! We accepted the challenge and are also donating to ALS Association.

We challenge Five Elms Capital, Lightbearers, and Smith Hurst.

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Topics: Events

Halloween Treats: What Shoppers Buy...and Why

Posted by Field Agent on 12 Aug, 2014

The door bell rings, ding-dong, and your customer opens the door to find a Disney princess and Teenage Mutant Ninja Turtle yelling “trick-or-treat!” in perfect unison. Your customer reaches into a bowl of treats, grabs two or three, and tosses them into the kids’ treat bags.

This is a moment of truth for all retailers and brands selling Halloween treats: What, exactly, will the customer give out? But another question—one decided well before the customer’s trip to the store—might be, why did she buy the treats she did? Field Agent recently surveyed 250 adults to understand their Halloween treat preferences and motives—that is, what they buy…and why.

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Topics: Research

The Facts About Back-to-School Tax Holidays

Posted by Field Agent on 22 Jul, 2014

What retail managers said about tax holidays:

“It is usually very busy. It would be comparable to Thanksgiving weekend.”

- Assistant Manager, National Mass Merchandiser


“It’s all hands on deck this weekend…Tax-free weekend is like Christmas in August.”

- Assistant Manager, National Department Store Chain


“It’s turned into another Black Friday.”

- General Manager, Shopping Mall

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Topics: Research

Field Agent Partners with BMW at the 21st Annual Cancer Challenge

Posted by Field Agent on 25 Jun, 2014

Since 1993, The Cancer Challenge has invested over $10 million dollars in over 300,000 lives in the Northwest Arkansas community, focusing on preventing, treating, and rebuilding lives after cancer. Each summer, the Cancer Challenge holds a huge fundraising event with many activities including a tennis tournament, 5k/10k run, golf tournament, and more.

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Topics: Events

The Satellites of Planet Walmart

Posted by Field Agent on 25 Apr, 2014

By: in Viewpoints

The Bay Area has Silicon Valley. New York has Silicon Alley. Northwest Arkansas has…

“The Silicon Alley of Retail,” suggests Ted Rubin, the former CMO of Collective Bias. Based in Bentonville, Ark., Collective Bias describes itself as a social shopper media company that connects consumer goods companies and retailers to a network of bloggers and social-media influencers who in turn help them execute their branded marketing campaigns.

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Topics: Press

How Mobile Technology Delivers Real-Time Information

Posted by Field Agent on 28 Mar, 2014

Henry Ho, CBDO and Co-Founder of Field Agent™, recently interviewed on 8th and Walton’s Saturday Morning Meeting. Highlights of the conversation included:

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Topics: Presentations, Press

The Selfie & The Rise of Mobile Ethnography

Posted by Field Agent on 24 Feb, 2014

Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of themselves taken by their smart phones and uploaded to the web. While selfies by that name have been around for many years, starting with the self-portraits that MySpace users posted to their accounts, selfies have never been more popular. In fact, selfie was the word of the year in 2013, according to the Oxford English Dictionary.

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Topics: Research, Press

Fayetteville Chamber Recognizes Field Agent™

Posted by Field Agent on 03 Feb, 2014

Watch Field Agent™ CEO, Rick West, speak on their partnership with the Fayetteville Chamber of Commerce.

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Topics: Press

Webinar: Up Close & Personal With Consumers

Posted by Field Agent on 02 Jan, 2014

Listen to Rick West, CEO of Field Agent™, as he shows how you can get up close and personal with your consumers.

Leave this webinar with a clear perspective on how Fortune 100 companies are leveraging the mobile phone in every person's pocket or purse to capture key insights at the Point of Influence.

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Topics: Presentations, Research