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Blog

Emerging Trends in Market Research: Takeaways from OmniShopper 2015

Posted by Renee Brandon, VP of Research on 30 Jul, 2015

Renee Brandon, Vice President of Research for Field Agent, recently presented at the 2015 OmniShopper Conference in Chicago. Year after year this cutting-edge, future-oriented conference draws researchers and business professionals from across the country. In this article, Renee discusses some of her observations from OmniShopper 2015.

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Topics: Mobile Research

What Really Frustrates Back to School Shoppers? 500 Moms Speak Out

Posted by Chris Medenwald, PhD on 29 Jul, 2015

Before the bell rings marking the dawn of yet another school year, millions of families will flock to stores and buy everything from pencils to blue jeans to fruit cups for brown bag lunches. And there, either out in front or behind the scenes, will be that most important figure in back-to-school shopping: Mom. This weekend we surveyed 500 moms across the country to find out what about back-to-school shopping most frustrates them, providing companies important clues on how to better serve customers during the critical BTS shopping season and beyond.  

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Topics: Mobile Audit

10 Insights that Make the Grade: Back to School Shopping with 500 Moms

Posted by Chris Medenwald, PhD on 28 Jul, 2015

Behind most K-12 students is a mom: providing direction on everything from what their little students wear to school to what goes in those crumply brown bag lunches. And while they're a force at-retail 365 days a year, moms hold particular sway and importance during the critical Back-to-School shopping season. This weekend Field Agent surveyed 500 moms of K-12 students, to explore their thoughts on back-to-school planning, shopping, and spending. Here are 10 fast and important insights to help your company "make the grade" this Back-to-School shopping season. 

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Topics: Mobile Audit

Americans React to Companies' Stances on Gay Marriage, Social Issues

Posted by Chris Medenwald, PhD on 22 Jul, 2015

Gay marriage. Gun control. Abortion. Religion. All are controversial issues; all are dividing the country. Yet, increasingly, companies are showing willingness to "take sides" in heated social-political debates. But what are the implications for businesses, good and bad, that decide to take public stances on "hot button" topics. This important and timely report from Field Agent is based on the results of a survey of 1,000 consumers, who took the opportunity to speak out about companies' controversial stands.

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Topics: Mobile Research

The Next Indispensable Tool for Small Business

Posted by Matthew Costner, MBA, DIY Team Lead on 21 Jul, 2015

How did we ever get along without the Internet or smartphones? Although life did go on before such innovations, today many of us consider them practically indispensable "must-haves."

For small business, the next indispensable tool has arrived: the Field Agent Do-It-Yourself research and audit tool. Think of it as having your own in-house research department, without the burdensome costs and wait times. This article details the benefits of the next indispensable tool for small business.     

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Topics: Company / Culture

4 Customer Reactions to Companies’ Controversial, ‘Hot Button’ Views

Posted by Chris Medenwald, PhD on 16 Jul, 2015

American society is divided, as several news outlets and research organizations have pointed out. And some companies have recently demonstrated—through advertisements, social media posts, corporate giving, and so on—that they, too, aren’t afraid to “take sides” on controversial social, political issues. This begs a question: What are the implications, good and bad, of taking stances on hot button social and political issues? Field Agent recently surveyed 1,000 consumers to determine how a company’s advocacy of or opposition to certain issues affects customers—their attitudes, their brand loyalties, and their spending. Here we present 4 relevant and timely insights into this matter.      

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Topics: Mobile Research

Surveying Tomorrow: 4 Futuristic Research Tools & Their Challenges

Posted by Renee Brandon, VP of Research on 15 Jul, 2015

Survey Research in the era of “The Internet of Things.” As emerging technology continues to give birth to new, Internet-enabled research tools, the future of survey research looks very promising. Yet as promising as tomorrow looks, it also promises uncertainty and challenge. To demonstrate this duality, the promise and challenge of future research opportunities, we recently surveyed 500 consumers to gauge their attitudes toward 4 hypothetical, futuristic survey tools.    

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Topics: Mobile Research, Industry Events

Infographic: How Your Customers Spend Time & Money on Summer Vacation

Posted by Field Agent on 09 Jul, 2015

Field Agent recently surveyed 500 U.S. adults during, before, or just after their 2015 summer vacations. Here we present some of the compelling insights from this study as an attractive infographic. With sales projected to exceed $65 billion this year alone, companies have plenty of reasons to improve their sales and marketing to summer travelers. Start with these insights...and enjoy the trip.   

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Topics: Mobile Research

How Mobile Research Breaks the Rules...and Companies Benefit

Posted by Chris Medenwald, PhD on 08 Jul, 2015

Mobile research and mobile audits have drastically and permanently changed the way brands, retailers, and agencies collect in-store information and consumer insights. As this article describes, companies no longer have to sacrifice quality to take advantage of cost- and time-savings, and vice versa. In this way…mobile research and mobile audits break the rules, while companies benefit.    

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Topics: Mobile Research

3 Sizzling Summer Insights into Family Vacation Planning, Spending

Posted by Chris Medenwald, PhD on 07 Jul, 2015

"Are we there yet?"

With vacation spending expected to top $65 billion in 2015 alone, retailers and brands have many reasons to care about the vacation planning, spending, and other behaviors of American travelers. Field Agent recently surveyed 500 U.S. adults to determine the important differences between families vacationing with kids and travel parties without kids. If you sell or market to summer travelers, you'll want to soak up these 3 insights into the American family and how it vacations.

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Topics: Mobile Research