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Blog

4 Eye-Opening Allergy Insights You Shouldn’t Sneeze At [Survey]

Posted by Chris Medenwald, PhD on 21 May, 2015

How many households purchase allergy preventions or treatments? How do consumers across the country differ with regard to these allergy season purchases? And just how effective are all those allergy medication commercials that bombard your TV during the spring? Field Agent was itching to know the answers to these questions, so we recently surveyed over 500 consumers to understand their allergy season purchases. We now share these 4 important insights with you.   

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Topics: Mobile Research

Lawn & Garden Survey: Insight into 500 Homeowners’ Purchases and Preferences [FREE REPORT]

Posted by Chris Medenwald, PhD on 14 May, 2015

Ah, spring. The birds are chirping, the bees are buzzing, and the flowers are ablaze in their colorful radiance. Of course, there’s at least one other common springtime spectacle: Homeowners lining up at stores to purchase lawn fertilizer, insect killer, mulch, and other do-it-yourself lawn and garden products. Through its mobile app, and the combined power of mobile technology and crowdsourcing, Field Agent recently visited over 500 locations across the country to learn about the lawn/garden attitudes, behaviors, and purchases of homeowners. In so doing, we were able to draw interesting comparisons between homeowners in different parts of the country. Download our free report, pour a glass of lemonade, and enjoy these informative and interesting results.      

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Topics: Mobile Research

Survey: The Staying Power of Smartwatches…and What It Means for Apple Watch

Posted by Chris Medenwald, PhD on 29 Apr, 2015

Just how diffusive will smartwatches become among American consumers? Time will tell. But with all the buzz surrounding the release of the Apple Watch, Field Agent conducted a survey of over 300 smartwatch owners to determine the staying power of these high-tech timepieces. Moreover, we asked respondents about their attitudes and purchase intentions toward the new Apple Watch. Taken together, the results may shed light on the longevity of smartwatches in general as well as the sales potential of Apple’s newest innovation.        

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Topics: Industry Events

Education on Sustainability: A Key Player for Earth Day

Posted by Kate Beebe, Marketing Director on 22 Apr, 2015

As we celebrate Earth Day, we must remember that it’s not just about appreciating our beautiful surroundings or planting a tree. The core mission of Earth Day is to educate others on how to keep our planet as something to celebrate.

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Topics: Industry Events

5 Success Stories in Our 5 Years

Posted by Kristi Dake, Director of People & Culture on 16 Apr, 2015

Time flies when you’re having fun! We are celebrating our 5th Birthday on Friday, and it’s hard to believe 5 years has flown by so quickly. I’m very proud of what Field Agent has accomplished so far. As someone who has been around since the beginning, it has been fun to reflect on years past. We have transitioned from all hands on deck (a team of five people) and late night (into early morning) War Room meetings, to a building bursting at the seams with talent and a reputation as a an industry-leader.  As we think about our business and growth thus far, here are five areas of success we're excited to share.

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Topics: Company / Culture

Interview with an Agent: How Field Agent Sparked Entrepreneurship

Posted by Shauna Vo Pulayya, Brand & Media Manager on 14 Apr, 2015

In celebration of our 5th Birthday this week, we're featuring an Agent who has a unique story about how Field Agent influenced her to become an entrepreneur. Lori Brooks, business consultant and owner of Technology Equals Equality Podcast, interviewed our very own Rick West and will feature him in her podcast that highlights entrepreneurs and their stories. We wanted to venture on the other side of the tracks and interview Lori about how she got started and how Field Agent assisted her in finding the answers to her problems.

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Topics: Company / Culture

Research 103: 3 Steps to Mitigate Bias

Posted by Renee Brandon, VP of Research on 07 Apr, 2015

This is Part 3 of a 4-part series overview of market research, how to conduct and talk about research. It is designed for a general audience and not necessarily for trained or professional researchers. In Research 101, we talked about the basics of research and how it starts with a business decision. And in Research 102, we discussed the different sampling methods and what's right for your business. Today, we're talking about how important your sample is when doing research.

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Topics: Mobile Research

Encore, encore: MilIlennials, Cord-Cutting and 3 Primetime Insights

Posted by Chris Medenwald, PhD on 31 Mar, 2015

An encore presentation of our recent Millennial cord-cutting study. It’s one of our most popular studies to date, and here’s your chance to join hundreds of others by downloading your free copy of this informative report.        

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Topics: Mobile Research

Location-Based Mobile Market Research at the Point of Influence®

Posted by Rick West, CEO and Co-Founder on 24 Mar, 2015

When conducting research, how do you find out how someone is thinking versus what they thought? Time and distance are the two things that keep us from getting closer to what's presently happening. However, with mobile market research, we can get closer with real-time data. This post was extracted from a presentation at the 2014 IIeX (Insight & Innovation Exchange) Conference and will help you understand how Mobile Research allows you to capture insights from consumers via qualitative methodologies that were not possible a few years ago.

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Topics: Mobile Research

How 'Cord-Cutting' Millennials are Changing TV Forever [WHITEPAPER]

Posted by Chris Medenwald, PhD on 17 Mar, 2015

A revolution in TV is underway. As the list of alternative content platforms grows, from the longtime crowd-pleaser Netflix to the recently unveiled Sling TV, greater numbers of households will opt to watch their favorite shows without the aid of a coaxial cable or satellite dish. Instead, they’ll decide to “cut-the-cord,” joining millions of their fellow Americans who have already severed the connection.

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Topics: Mobile Research