Blog

Gifts Galore! It’s Christmastime (and the busiest time) in the City

Posted by Shauna Vo on 20 Dec, 2014

6 Geese a Laying…Gifts under the tree

Gift giving has been a Christmas tradition for as long as we can remember. Children are the focus of the holiday, but adults love getting gifts, too. And for the 21+ crowds, the gifts get more expensive. As a retailer during this holiday season, it’s important to know what adults are getting for each other. Hence this survey that Field Agent recently conducted through a mobile survey.

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Topics: Mobile Research

Survey: “I’ll be Home for Christmas,” says most of America

Posted by Kate Beebe on 19 Dec, 2014

7 Swans-a-Swimming Home for the Holidays

Who is loading up the sleigh and uniting with family for Christmas? 334 of our Agents let us in on their Holiday travel plans. We learned how many Americans plan to pack up and go this Christmas, and just what it takes to get to their destination.

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Topics: Mobile Research

Holiday Foods Go Head-to-Head: What are Consumers Feasting on this Christmas?

Posted by Chris Medenwald on 18 Dec, 2014

8 Maids a Milking. Now we just need sugar cookies. 

It’s a Yuletide food fight! Field Agent pitted traditional Christmas foods, beverages, and snacks against one another to see which would prevail as more popular this holiday season. The results have implications for consumers’ belt lines as well as retailers’ bottom lines.

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Topics: Mobile Research

The Christmas Party Scene: How America Celebrates, and What It Means for Retail

Posted by Chris Medenwald on 17 Dec, 2014

9 Ladies Dancing…Mingling, and Enjoying Fancy Hors d’oeuvres

Christmas may not be commonly associated with disco balls or back-spinning DJs, but a recent survey by Field Agent highlights the festive nature of the holiday. Read on for a glimpse into the plans of Christmas party-goers and -givers. You’ll find many Americans expect to hit the party scene this year, meaning big dollars for retailers.

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Topics: Mobile Research

Kids’ Christmas wishes: What they want…and what they’ll actually get

Posted by Chris Medenwald on 16 Dec, 2014

10 Little Lords (and Ladies) Leap for Joy Over Christmas Toys and Gifts

A child’s Christmas wish. So pure and innocent, yet, for companies selling to kids, so critically important as well. This new research from Field Agent addresses what kids are asking for this holiday season as well as how parents plan to respond. It’s anything but child’s play.

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Topics: Mobile Research

Survey Asks, Does America still believe in Santa Claus?

Posted by Chris Medenwald on 15 Dec, 2014

11 Pipers Pipe Up Insights on Cherished Holiday Traditions, from Santa to Christmas Cards to Gift-Giving

America agrees. Christmas is “the most wonderful time of the year.” But just how do families make the season special? Field Agent asked hundreds of families from around the country to describe their cherished holiday traditions, and we’re pleased to share the results with you.

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Topics: Mobile Research

A Peek at America’s Favorite Christmas Movies and Music

Posted by Chris Medenwald on 14 Dec, 2014

12 Drummers Drum Up the TOP Holiday Movie and Music Favorites

Which movie—Elf, A Christmas Story, It’s a Wonderful Life—wins the honor of favorite Christmas movie?  And who wins when Bing Crosby, Mariah Carey, Mannheim Steamroller and others go head-to-head for the affections of holiday music listeners? This fun survey from Field Agent reveals the Christmastime entertainment priorities of over 300 consumers.

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Topics: Mobile Research

How to go Christmas Shopping: for Men & on a Budget

Posted by Chris Medenwald on 09 Dec, 2014

It's the biggest shopping season of the year! Buying a special gift for the man in your life shouldn't be a hefty task. Take these tips from our panel of 250 men surveyed about what they really want for Christmas.

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Topics: Mobile Research

Is Black Friday on the Verge of Extinction?

Posted by Shauna Vo on 05 Dec, 2014

The wait is over. We had hundreds of agents participate in our Black Friday Scoreboard. They gave us some key insights into how exactly Black Friday played out online and in-stores.

Below, you will find some key takeaways from the Black Friday Scoreboard.

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Topics: Mobile Research, Mobile Audit

Mobile Survey Unwraps 10 Gifts Men REALLY Want this Christmas [Infographic]

Posted by Chris Medenwald on 04 Dec, 2014

What gifts do men have their sights set on this holiday season? This mobile survey from Field Agent offers a peek at men’s wish lists. Click here for valuable advice on how to shop for them.

Another holiday season; another year of hearing those frustrated remarks: “I just don’t know what to buy him. He doesn’t want anything.” When it comes to gift-buying, Abby Hayes of U.S. News & World Report says “men can be notoriously difficult to shop for.”

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Topics: Mobile Research