Recent Stories

The Facts About Back-to-School Tax Holidays

What retail managers said about tax holidays: “It is usually very busy. It would be comparable to Thanksgiving weekend.” – Assistant Manager, National Mass Merchandiser   “It’s all hands on deck this weekend…Tax-free weekend is like Christmas in August.” – Assistant Manager, National Department Store Chain   “It’s turned into…

In: Research

Field Agent Partners with BMW at the 21st Annual Cancer Challenge

Since 1993, The Cancer Challenge has invested over $10 million dollars in over 300,000 lives in the Northwest Arkansas community, focusing on preventing, treating, and rebuilding lives after cancer. Each summer, the Cancer Challenge holds a huge fundraising event with many activities including a tennis tournament, 5k/10k run, golf tournament,…

In: Events Fun

The Satellites of Planet Walmart

By: Jon Springer in Viewpoints The Bay Area has Silicon Valley. New York has Silicon Alley. Northwest Arkansas has… “The Silicon Alley of Retail,” suggests Ted Rubin, the former CMO of Collective Bias. Based in Bentonville, Ark., Collective Bias describes itself as a social shopper media company that connects consumer…

In: Press

How Mobile Technology Delivers Real-Time Information

Henry Ho, CBDO and Co-Founder of Field Agent™, recently interviewed on 8th and Walton’s Saturday Morning Meeting. Highlights of the conversation included: Visibility to In-Store Activity Understanding Shopper Sentiment Hispanic Channel Insight Clear Path to Purchase Experience In-Home Consumer Research Watch the video below, and see how Field Agent™ is…

In: Presentations Press

2014 Field Agent™ Office Olympics

Field Agent™ was proud to host its 1st annual Office Olympics on Friday, March 7. Watch the video below to see a few highlights!

In: Events Fun

The Selfie & The Rise of Mobile Ethnography

Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of themselves taken by their smart phones and uploaded to the web. While selfies by that name have been around for many years, starting with the self-portraits that MySpace users posted to…

In: Press Research

Fayetteville Chamber Recognizes Field Agent™

Watch Field Agent™ CEO, Rick West, speak on their partnership with the Fayetteville Chamber of Commerce.  

In: Press

Webinar: Up Close & Personal With Consumers

Listen to Rick West, CEO of Field Agent™, as he shows how you can get up close and personal with your consumers. Leave this webinar with a clear perspective on how Fortune 100 companies are leveraging the mobile phone in every person’s pocket or purse to capture key insights at…

In: Presentations Research

WALMART SUPPLIER NEWS: Field Agent™on Path-To-Purchase

In: Presentations Press Research

Field Agent App Crowdsources Data Gathering

Gathering data for marketing research has traditionally been costly and impractical for small businesses. Your company may need intel on a competitor or even someone to check on in-store displays of your product. But now a smartphone app, Field Agent App, puts a potential army of freelancers at your command.  …

In: Press Research