Blog

Mobile Survey: Most Shoppers Unswayed by “Pink” Brands

Posted by Field Agent on 16 Oct, 2014

New research asks consumers about the pulling power of “pink” brands

October is breast cancer awareness month, and cities and towns across the country are painted, illuminated, or otherwise covered in pink. Companies are in on the act as well, with many offering pink versions of their products—from work boots to kitchen appliances, playing cards to camping trailers. Some of these companies have made generous contributions to breast cancer awareness and research over the years. For example, since 1992, Avon alone has raised $815 million for various breast cancer programs.

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Topics: Mobile Research

Are you following the golden rule of market research technology?

Posted by Field Agent on 10 Oct, 2014

Technology helps companies get closer to their customers. But only when it’s the right technology.

Time and distance. Two formidable barriers that drive a wedge between companies and their customers. As the distance between companies and customers increases, due to greater numbers of retail locations, Omni-channel expansion, etc., the opportunity to obtain timely, accurate, and rich insights decreases. Time and distance have long hindered brands and retailers from greater knowledge of those who shop, purchase, and consume their products.

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Topics: Mobile Research

How to Catch Shoppers in the Act

Posted by Field Agent on 02 Oct, 2014

Mobile surveys connect with customers "in the moment," when they're primed to share rich, accurate insights.

“Come on. It’s time to go,” Lauren tells her daughter, signaling toward the checkout line. Determined to exit the store as quickly as possible, Lauren begins striding toward the front. That is, until a holiday display commands her attention. “I haven’t seen these since I was a little girl visiting my grandmother’s house,” she says to her daughter, with a hypnotized expression on her face. Not one to splurge, Lauren makes an exception—“just this once”—and throws the product into her shopping cart.

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Topics: Mobile Research

Take the Mystery out of Mystery Shopping

Posted by Field Agent on 25 Sep, 2014

5 benefits of using your own customers to create outstanding dining experiences  

They’re your customers. They’re not professional researchers; they’re not employees. They are the people who, day in and day out, study your menus and promotions, eat your food, and use every nook and cranny of your facilities—from the parking lot to the restrooms. Who better than customers to mystery shop your restaurants and help co-create an outstanding dining experience for, well, your customers?

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Topics: Mystery Shopping

Holiday Shopping: 3 Lessons Consumers Taught Us

Posted by Field Agent on 18 Sep, 2014


Our research shows the holiday shopping season has already arrived as consumers make early purchases and form attitudes that will influence their later in-store behaviors and decisions.

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Topics: Mobile Research

Engagement at the Point of Influence™

Posted by Field Agent on 16 Sep, 2014

 

As marketers, our greatest aspiration is to understand consumers; subsequently, we aim to create ways for them to engage with brands while shopping — ultimately, during product usage. When consumers have a positive experience with a brand, they are more likely to become loyal consumers who make repeat purchases and share the brand with their friends.

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Topics: Mobile Research

Crowdsourcing: 5 Things To Know

Posted by Field Agent on 11 Sep, 2014

 

Mobile market research is a revolutionary means of collecting business information and consumer insights. Quicker and more affordable than conventional methods, companies are looking to mobile research to gain greater control of their operations, marketing, and business partnerships as well as to gain deeper insight into their customers. This revolution is powered by mobile technology and crowdsourcing. Below are 5 basic question-and-answers about mobile technology and crowdsourcing, to better equip you for this new era of market research.   

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Topics: Mobile Research, Mobile Audit, Mystery Shopping

Football fans as customers: An inside look at their spending and at-home viewing behavior

Posted by Field Agent on 05 Sep, 2014

To learn just how football fans watch their favorite teams on game day, you could visit one viewing party after another, making observations and taking notes along the way. Or you could use the powerful combination of mobile technology + crowdsourcing and save a great deal of time, money, and energy. That's just what Field Agent did this past weekend. We asked 250 football-minded customers across 39 states to let us tagalong with them on the inaugural day of college football 2014, something mobile technology made easy. Our goal was to profile football fans in one of their most natural habitats—at home, in front of the TV, with a large spread of snacks and beverages.

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Topics: Mobile Research

Mobile Research is All About Location, Location, Location at the Point of Influence™

Posted by Field Agent on 04 Sep, 2014

This presentation by Rick West of Field Agent™ will help you understand how Mobile Research allows you to capture insights from consumers via qualitative methodologies that were not possible a few years ago.

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Topics: Mobile Research

2014 Cough, Cold, and Flu: Shopper Attitudes and Retail Opportunities

Posted by Field Agent on 02 Sep, 2014

Soon, shopping carts full of tissues, orange juice, and, of course, “clear liquids” will be spotted wheeling up and down store aisles. As temperatures fall, sales of cough, cold, and flu treatments will rise—along with other merchandise intended to soothe, ward off, or eliminate various symptoms.

Although the 2013-14 flu season was described as comparatively mild, sales of cold/allergy medications, nasal products, and other health-and-wellness merchandise improved over the previous year. Combined sales of the products in the table below amounted to $7.7 billion last year.

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Topics: Mobile Research