Blog

Leadership: Passing the Baton

Posted by Kate Beebe, Marketing Manager on 25 Feb, 2015

Leadership. At Field Agent, we touch on this subject a lot. Leadership is defined as the act of guidance or direction, but it is extremely beneficial to take a more in-depth look at exactly how to lead.

Each quarter, we get a group together and head north to the WorkMatters® FUSE luncheon in Rogers, Arkansas. These events are great, because attendees have the opportunity to hear from a key speaker, who shares personal experiences and learnings related to life at work.

The most recent FUSE event took place Friday, February 13 and featured Russ Crosson, president and CEO of Ronald Blue & Co. He spoke about leadership, a fitting topic for our group of emerging leaders at Field Agent. Crosson had a lot to say about leadership, so we all put our notes together and saw a common thread of great points.

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Topics: Company / Culture

Cooking Up Success: How Restaurants Win Big with Mobile Mystery Shopping

Posted by Chris Medenwald, PhD on 24 Feb, 2015

5 benefits of using your own customers to create outstanding dining experiences  

They’re your customers. They’re not professional researchers; they’re not employees. They are the people who, day in and day out, study your menus and promotions, eat your food, and use every nook and cranny of your facilities — from the parking lot to the restrooms. Who better than customers to mystery shop your restaurants and help co-create an outstanding dining experience for, well, your customers?

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Topics: Mystery Shopping

Research 101: Start with a Business Decision

Posted by Renee Brandon, VP of Research on 19 Feb, 2015

This 4-part series is a general overview of research, how to conduct research, how to talk about research. It is designed for a general audience and not necessarily for trained or professional researchers.

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Topics: Mobile Research

How CHESS Improves Our Business

Posted by Michael Gaddy, Director of Client Services on 18 Feb, 2015

Our team is devoted to providing service that wows our Clients, whether they are full-service or using our Do-It-Yourself platform. We are changing the way the world collects business information, and we are doing it ambitiously with a smile.

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Topics: Company / Culture

Special Report Uncaps the Facts on Vitamins, Minerals, & Supplements

Posted by Chris Medenwald, PhD on 17 Feb, 2015

This free special report from Field Agent addresses the what, when, where, and why of vitamin, mineral, and supplement (VMS) purchases. Which retailers are faring best among VMS customers? Just how influential is brand name to VMS purchase decisions? What factors drive VMS purchase behavior? All of this and more in our newest special report.

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Topics: Mobile Research

3 Helpful Tips from a Few Good Men

Posted by Marc Yount, COO on 11 Feb, 2015

How does your company grow its people? The tactics for developing people are endless, but all successful efforts seem to require that a company foster an environment of continuous improvement for its people – not just for its processes or its net profit. 

At Field Agent®, we are fortunate to have a culture of developing our people. The irony is that if you polled our team, you actually wouldn’t get a list of standard training classes, workshops, or seminars for each month or quarter. Instead, you would hear about managers who actually care, opportunities to try challenging assignments, and inclusiveness at every level of our team…or at least I hope that’s what they would say.

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Topics: Company / Culture

Valentine's Gifts: Is Your Company Missing THIS Retail Opportunity? [INFOGRAPHIC]

Posted by Chris Medenwald, PhD on 10 Feb, 2015

Field Agent went on-location for that most romantic of holidays: Valentine’s. Our survey of 300 locations describes the prominent role of “do-it-yourself” Valentine gift-making and –giving, revealing what really warms your customers’ hearts in February.

It’s February, and stores are bursting with gleaming red hearts, delectable chocolates, and flowery, decorative cards expressing “Be Mine” in every possible way. And why not? After all, Valentine’s is big business. In fact, according to the National Retail Federation, Valentine spending will near $19 billion this year, and individual consumers will spend an average of $142.31.

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Topics: Mobile Research

Super Bowl Brand & Consumer Survey: 5 'Big Play' Highlights

Posted by Chris Medenwald, PhD on 05 Feb, 2015

As millions of Americans were watching Super Bowl XLIX, Field Agent had eyes and ears inside over 500 Super Bowl viewing locations. Field Agent was hosting a competition of its own: pitting popular game day brands against one another. Below are 5 “big play” highlights and insights from our Super Bowl survey of over 500 locations, including which soda, chip, beer, liquor, and store brands took home Super Brand rings.

Super Bowl XLIX was chock-full of sensational highlights. It was a night of game-changing interceptions, crucial mistakes, and momentous scoring drives—often with little time left on the clock.

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Topics: Mobile Research

Field Agent: Growing Our Team of 'Change Makers'

Posted by Kristi Dake, Director of People & Culture on 04 Feb, 2015

 At Field Agent, we take pride in investing in our most valuable resource – our people. We desire to have a team of experts, innovators, influencers, leaders, and world-changers diligently working toward their goals both personally and professionally. We strive to come alongside our people to encourage and empower them.

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Topics: Company / Culture

Football Beats Fútbol: Super Bowl Survey of 250 Hispanic Americans

Posted by Chris Medenwald, PhD on 03 Feb, 2015

Field Agent’s Super Bowl survey of 250 Hispanic Americans addresses the sports- and football-viewing preferences and behaviors of this influential customer class. We asked Hispanic Americans a wide range of questions, from “What’s your favorite professional sport” to “What beer did you drink for the Super Bowl” to “How much did you spend on Super Bowl-related merchandise?” The results might just be a game-changer.

As the largest ethnic minority in the United States, Hispanic Americans are a powerful force at-retail. In fact, Nielsen projected that, by 2015, the collective purchase power of Latinos would amount to a massive $1.5 trillion. Powerful indeed.

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Topics: Mobile Research