Blog

Holiday Shopping: 3 Lessons Consumers Taught Us

Posted by Field Agent on 18 Sep, 2014


Our research shows the holiday shopping season has already arrived as consumers make early purchases and form attitudes that will influence their later in-store behaviors and decisions.

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Topics: Research, Mobile Technology

Engagement at the Point of Influence™

Posted by Field Agent on 16 Sep, 2014

 

As marketers, our greatest aspiration is to understand consumers; subsequently, we aim to create ways for them to engage with brands while shopping — ultimately, during product usage. When consumers have a positive experience with a brand, they are more likely to become loyal consumers who make repeat purchases and share the brand with their friends.

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Topics: Research, Mobile Technology

Crowdsourcing: 5 Things To Know

Posted by Field Agent on 11 Sep, 2014

 

Mobile market research is a revolutionary means of collecting business information and consumer insights. Quicker and more affordable than conventional methods, companies are looking to mobile research to gain greater control of their operations, marketing, and business partnerships as well as to gain deeper insight into their customers. This revolution is powered by mobile technology and crowdsourcing. Below are 5 basic question-and-answers about mobile technology and crowdsourcing, to better equip you for this new era of market research.   

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Topics: Mobile Technology

Football fans as customers: An inside look at their spending and at-home viewing behavior

Posted by Field Agent on 05 Sep, 2014

To learn just how football fans watch their favorite teams on game day, you could visit one viewing party after another, making observations and taking notes along the way. Or you could use the powerful combination of mobile technology + crowdsourcing and save a great deal of time, money, and energy. That's just what Field Agent did this past weekend. We asked 250 football-minded customers across 39 states to let us tagalong with them on the inaugural day of college football 2014, something mobile technology made easy. Our goal was to profile football fans in one of their most natural habitats—at home, in front of the TV, with a large spread of snacks and beverages.

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Topics: Research

Mobile Research is All About Location, Location, Location at the Point of Influence™

Posted by Field Agent on 04 Sep, 2014

This presentation by Rick West of Field Agent™ will help you understand how Mobile Research allows you to capture insights from consumers via qualitative methodologies that were not possible a few years ago.

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Topics: Research, Events

2014 Cough, Cold, and Flu: Shopper Attitudes and Retail Opportunities

Posted by Field Agent on 02 Sep, 2014

Soon, shopping carts full of tissues, orange juice, and, of course, “clear liquids” will be spotted wheeling up and down store aisles. As temperatures fall, sales of cough, cold, and flu treatments will rise—along with other merchandise intended to soothe, ward off, or eliminate various symptoms.

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Topics: Research

Who has smartphones?

Posted by Field Agent on 28 Aug, 2014

Most people know just by looking around them that smartphone adoption has been growing rapidly over the past few years. But how many people actually have them? And who are these users?

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Topics: Mobile Technology

Field Agent Supports ALS Research by Taking on the Ice Bucket Challenge

Posted by Field Agent on 22 Aug, 2014

Thank you, JOYN India, for challenging Field Agent to the ALS Ice Bucket Challenge! We accepted the challenge and are also donating to ALS Association.

We challenge Five Elms Capital, Lightbearers, and Smith Hurst.

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Topics: Events

Halloween Treats: What Shoppers Buy...and Why

Posted by Field Agent on 12 Aug, 2014

The door bell rings, ding-dong, and your customer opens the door to find a Disney princess and Teenage Mutant Ninja Turtle yelling “trick-or-treat!” in perfect unison. Your customer reaches into a bowl of treats, grabs two or three, and tosses them into the kids’ treat bags.

This is a moment of truth for all retailers and brands selling Halloween treats: What, exactly, will the customer give out? But another question—one decided well before the customer’s trip to the store—might be, why did she buy the treats she did? Field Agent recently surveyed 250 adults to understand their Halloween treat preferences and motives—that is, what they buy…and why.

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Topics: Research

The Facts About Back-to-School Tax Holidays

Posted by Field Agent on 22 Jul, 2014

What retail managers said about tax holidays:

“It is usually very busy. It would be comparable to Thanksgiving weekend.”

- Assistant Manager, National Mass Merchandiser

 

“It’s all hands on deck this weekend…Tax-free weekend is like Christmas in August.”

- Assistant Manager, National Department Store Chain

 

“It’s turned into another Black Friday.”

- General Manager, Shopping Mall

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Topics: Research