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Blog

Catch These 9 Facts about Football Fans & Their Spending [Survey]

Posted by Chris Medenwald, PhD on 01 Sep, 2015

Before the first, long-awaited whistle blows marking the beginning of a new football season, Field Agent reveals 9 quick facts about football fans and their 2015-16 spending. We also preview our upcoming study: "Football Tailgating in America."

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Topics: Mobile Research

8 Scary Good Ideas for Increasing Halloween Sales

Posted by Chris Medenwald, PhD on 27 Aug, 2015

According to Forbes, last year Americans spent enough money on candy, costumes, and other Halloween merchandise to surpass the gross domestic product of several smaller European economies. Sorry, Lichtenstein and Monaco.

In fact, the National Retail Federation approximated 2014 Halloween spending at $7.4 billion while the International Council of Shopping Centers pegged the number at $11.3 billion.

Any way you look at it, that’s a lot of candy corn and Avengers costumes.

Halloween is a busy time here at Field Agent. With billions of dollars in consumer spending on the line, companies often call on us to help them win Halloween shoppers.

And now that Halloween products and in-store promotions are hitting stores, we want to illustrate 8 scary good ideas for using mobile audits and research to increase Halloween sales this year.

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Topics: Mobile Audit

Selling to Football Fans: How Brands Win with 3 Game-Changing Plays

Posted by Chris Medenwald, PhD on 25 Aug, 2015

With football kickoff days away, Field Agent is opening up its playbook. This article describes and illustrates 3 "game-changing plays" for better serving football fans. Mobile audits and research allow companies to be where the action is happening, as it's happening, throughout football season. So let us demonstrate the ways we help companies better serve customers and outperform competitors...when the game's on the line.      

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Topics: Mobile Audit

5 Insider Tips for DIY Success

Posted by Matthew Costner, MBA, DIY Team Lead on 24 Aug, 2015

Field Agent offers companies a variety of self- and full-service audit and research solutions. Our Do-It-Yourself job-builder lets self-service clients quickly and easily create and launch their own jobs as well as monitor real-time results as they pour in. The newly redesigned DIY program gives these clients access to the same tools Field Agent team members use every single day. In this article we share 5 “insider” tips, which Field Agent team members regularly rely on, to help self-service clients make the most of their DIY experience.

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Topics: Products

Back-to-College: 37 Must-See Facts about College Move-In

Posted by Field Agent on 20 Aug, 2015

It’s that time of year: Back-to-College. Field Agent recently surveyed 152 college students relocating to a new place (e.g., dorm room, apartment) to attend Fall 2015 classes. With Back-to-College spending projected to exceed $43 billion this year, here we offer 37 interesting and important facts about college move-in and beyond. Think of it as College Students 101. 

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Topics: Mobile Research

It’s the Preseason! 5 Stats to Prepare for Holiday Shoppers

Posted by Chris Medenwald, PhD on 18 Aug, 2015

When you serve retail customers, the holidays start early. Very, very early. With so much on the line in Q4, now’s the ideal time to plan for the 2015 holiday shopping season. Field Agent recently surveyed 500 Christmas shoppers about several pre-holiday questions. So in the spirit of holiday giving, below we share 5 must-see statistics to help you prepare for this year's Christmas shoppers.     

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Topics: Mobile Audit

How Crowdsourcing Works in 5 Fascinating Facts

Posted by Chris Medenwald, PhD on 12 Aug, 2015

Many companies today are achieving remarkable results through the phenomenon known as crowdsourcing. This informative article illustrates crowdsourcing and its benefits in 5 fascinating facts. We also provide an inside look at how Field Agent, the leader in mobile audits and research, utilizes crowdsourcing to offer fast, affordable, far-reaching business solutions.

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Topics: Mobile Audit

Selling in the Age of Social Media: Survey of 250 Consumers

Posted by Chris Medenwald, PhD on 06 Aug, 2015

Social media is increasingly touching every facet of our lives, from how we share stories to how we network with business colleagues. This article from Field Agent examines how social media impacts consumer purchase behavior. But instead of addressing the question generally, we specifically asked 250 U.S. adults how social media has influenced their purchases of OTC medications. From the best social media platforms for reaching customers to the role of word-of-mouth in social media marketing, we trust you'll find the results interesting and informative. 

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Digital Privacy: Our Highest Priority

Posted by Kate Beebe, Marketing Director on 05 Aug, 2015

As with any new technology release, especially a mobile app, privacy is top of mind for the end-user.

Remember the uproar around Facebook when the Messenger App was released? Or the Snapchat debate around saving private photos and messages? The fact is there will always be the lingering question of whether or not you can fully trust such products to safeguard your personal information.

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Topics: Products

Mobile Audits: Slay the Ugly Monster of Limited In-Store Vision

Posted by Chris Medenwald, PhD on 04 Aug, 2015

“The enemy of my enemy is my friend.”

As this ancient proverb suggests, a common enemy is the basis for a common friendship. We at Field Agent agree.

For over five years we’ve been making our client's enemy our enemy. And, in the process, we’ve established and enjoyed many meaningful friendships—from Fortune 500 corporations right down to family-owned businesses on Main Street U.S.A.

But who or what is this enemy we share in common?

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Topics: Mobile Audit