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Blog

Does 'Made in U.S.A.' Win Customers? 4 Explosive Insights for July 4th

Posted by Chris Medenwald, PhD on 01 Jul, 2015

A mobile research study of 500 U.S. adults examines consumer sentiment over American-made merchandise. With retailers showing renewed interest in the subject, Field Agent set out to understand how appeals to Buy American affect consumer attitudes and spending. So, before the fireworks start this July 4, here are 4 important consumer insights just “Made in the U.S.A.”      

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Topics: Mobile Research

Case Study: How Retail Agencies Build Authority with Mobile Audits

Posted by Chris Medenwald, PhD on 30 Jun, 2015

A limited research budget shouldn’t limit your access to what’s happening inside stores. Mobile Audits are the faster, more affordable alternative to conventional retail audits, meaning retail agencies large and small can build their authority with clients more easily than ever before.

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Topics: Mobile Audit

Small Businesses Find BIG Opportunities with Mobile Market Research

Posted by Field Agent on 24 Jun, 2015

Mobile Research Takes Your Business from Simply Talking About Market Potential to Realizing Market Success    

Many small business owners dream about THAT day: the glorious day they meet enough success to expand their operations into new markets. Growth is truly an exciting prospect!

But it can also be a little intimidating.

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Topics: Mobile Research, Mystery Shopping

4 Non-Negotiables to High Quality Market Research

Posted by Field Agent on 16 Jun, 2015

Not all business information is created equal. Some information sources are accurate and trustworthy, while others are misleading and can actually cause greater harm than good. Consequently, for small business owners trying to better understand their businesses and customers, informational quality should be a foremost concern.

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Topics: Mobile Research, Mystery Shopping

The Launch of ClassCheck Sparked by Field Agent History - Words from Our CEO

Posted by Rick West, CEO and Co-Founder on 12 Jun, 2015

It's a simple concept – listen to your customers or consumers, and they will tell you things about your product or service that you never imagined on your own.

I remember the first time this hit me over the head. It was early 2009. We were in the process of launching Field Agent and knew we had something special. What started out as a way to help solve a basic problem for our Clients started growing into a new Industry: Crowdsourced Mobile Research.

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Topics: Mobile Research, Industry Events

Mystery Shopping Made Simple with Mobile Technology

Posted by Field Agent on 09 Jun, 2015

As a small business owner or entrepreneur, how well do you know your customers? 

What are their expectations before they walk into your store? Are they excited, apprehensive, or indifferent? What are their first impressions as they enter - good or bad? How do they like their interaction with your employees? Are they satisfied with the product? 

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Topics: Mystery Shopping

4 Eye-Opening Allergy Insights You Shouldn’t Sneeze At [Survey]

Posted by Chris Medenwald, PhD on 21 May, 2015

How many households purchase allergy preventions or treatments? How do consumers across the country differ with regard to these allergy season purchases? And just how effective are all those allergy medication commercials that bombard your TV during the spring? Field Agent was itching to know the answers to these questions, so we recently surveyed over 500 consumers to understand their allergy season purchases. We now share these 4 important insights with you.   

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Topics: Mobile Research

Lawn & Garden Survey: Insight into 500 Homeowners’ Purchases and Preferences [FREE REPORT]

Posted by Chris Medenwald, PhD on 14 May, 2015

Ah, spring. The birds are chirping, the bees are buzzing, and the flowers are ablaze in their colorful radiance. Of course, there’s at least one other common springtime spectacle: Homeowners lining up at stores to purchase lawn fertilizer, insect killer, mulch, and other do-it-yourself lawn and garden products. Through its mobile app, and the combined power of mobile technology and crowdsourcing, Field Agent recently visited over 500 locations across the country to learn about the lawn/garden attitudes, behaviors, and purchases of homeowners. In so doing, we were able to draw interesting comparisons between homeowners in different parts of the country. Download our free report, pour a glass of lemonade, and enjoy these informative and interesting results.      

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Topics: Mobile Research

Survey: The Staying Power of Smartwatches…and What It Means for Apple Watch

Posted by Chris Medenwald, PhD on 29 Apr, 2015

Just how diffusive will smartwatches become among American consumers? Time will tell. But with all the buzz surrounding the release of the Apple Watch, Field Agent conducted a survey of over 300 smartwatch owners to determine the staying power of these high-tech timepieces. Moreover, we asked respondents about their attitudes and purchase intentions toward the new Apple Watch. Taken together, the results may shed light on the longevity of smartwatches in general as well as the sales potential of Apple’s newest innovation.        

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Topics: Industry Events

Education on Sustainability: A Key Player for Earth Day

Posted by Kate Beebe, Marketing Director on 22 Apr, 2015

As we celebrate Earth Day, we must remember that it’s not just about appreciating our beautiful surroundings or planting a tree. The core mission of Earth Day is to educate others on how to keep our planet as something to celebrate.

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Topics: Industry Events