Special Report: Alcoholic Beverages in the Omnichannel Age
Break out the bubbly! It's here.
Based on studies with over 4,000 shoppers, Field Agent's latest report offers a shopper-centered look at beer, wine, and liquor in a world that's increasingly purchasing its groceries online. With grocery retailers investing more heavily in their pickup and "fresh" delivery capabilities, "Alcoholic Beverages in the Omnichannel Age" explores timely questions like:
- Are consumers purchasing off-premise alcoholic beverages for grocery pickup and local delivery?
- What's keeping some shoppers from making the "digital leap" to purchase alcohol online?
- What beverages do digital grocery-shoppers buy for local pickup or delivery?
- Do shoppers remain loyal to their established in-store alcohol brands when shopping online?
- What suggestions do shoppers have for retailers and brands selling alcohol for local pickup or delivery?
Categorically Speaking, a new series by Field Agent, examines the impact of digital grocery-retail on five broadly-defined product categories. The first two reports investigated how traditional impulse goods and “center store” goods, respectively, are faring with today's digital grocery-shoppers.
The full Categorically Speaking series encompasses reports on:
- Impulse goods: e.g., batteries, lip balm, single-serve beverages and snacks
- “Center Store" goods: condiments, canned soup, peanut butter, breakfast cereal
- Alcohol: beer, wine, liquor
- Health products: vitamins and supplements, nutrition bars, OTC medications
- Beauty products: cosmetics, personal hygiene
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Now available: Alcoholic Beverages in the Omnichannel Age. Download it below for free!