Target X: Inside the Customer Experience at Super Target [Report]

Over a month ago, Field Agent kicked-off its "X Series," a collection of reports providing an in-depth look at the customer experience (CX) across several different retailers. The first installment, Kroger X, was a hit. 

Now, as promised, the second installment in the X Series, Target X, offers to take you inside the CX at Super Target stores, to answer questions like: 

• Can grocery shoppers quickly and easily navigate Super Target stores?
• Do Target employees treat shoppers kindly and professionally?
• Are Target shoppers happy with prices, private labels, digital services, and other make-or-break factors?

After all, success in the hyper-competitive grocery industry rises and falls on questions just like these. To win, grocery retailers must offer a positive, distinctive customer experience (CX) across-the-board.

Inside the CX at Super Target

In January of this year, Field Agent audited and/or mystery shopped 62 Super Target stores across the country. We asked agents to inspect everything from in-store navigation to online ordering, employee courtesy to checkout times.

Field Agent also ran nearly identical studies at Walmart and Kroger, to help draw comparisons from one retailer to another.

The culminating report, “Target X: Inside the Customer Experience at Super Target,” is now available for free download. The report contains information and insights about several key dimensions of the Target CX:

• Store navigation
• Prices and perceptions
• On-shelf availability
• Store brands
• Customer service
• Checkout times
• Online shopping
• Pickup experiences

As mentioned, Target X is the second installment in Field Agent’s “X Series,” with more to come. Subscribe to Endcaps & Insights today to receive automatic notifications when future reports become available.

In the meantime, click below to download Target X…and start exploring the CX at Super Target.